Principal Product Marketing Manager – Community & Culture
Adobe
full-time
Posted on:
Location Type: Hybrid
Location: San Francisco • California • United States
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Salary
💰 $145,400 - $261,150 per year
Job Level
About the role
- Set a clear vision for creator community and cultural marketing.
- Build and evolve the global community marketing roadmap for creators.
- Identify priority creator segments and subcultures.
- Engage directly with creators and the broader creative AI ecosystem.
- Define and communicate culturally resonant value propositions.
- Partner with product and marketing leads for go-to-market strategies.
- Develop playbooks for activating culturally-led growth strategies.
- Define how community engagement drives measurable outcomes.
Requirements
- 10+ years of experience in product marketing, community, cultural strategy, creator marketing, or related roles.
- Exceptional strategic, analytical, and storytelling skills.
- Strong creative judgment and credibility.
- Deep understanding of social behaviors, network effects, and viral growth patterns.
- Demonstrated ability to lead cross-functional initiatives and mentor junior team members.
- BS Degree in Marketing, Business is preferred or 10+ years’ experience in Marketing or equivalent practical experience.
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketingcommunity marketingcultural strategycreator marketingstrategic analysisstorytellingcross-functional leadershipmentoring
Soft Skills
strategic thinkinganalytical skillscreative judgmentcredibilityunderstanding of social behaviorsnetwork effectsviral growth patterns
Certifications
BS Degree in MarketingBS Degree in Business