Adobe

Principal Product Marketing Manager

Adobe

full-time

Posted on:

Location Type: Hybrid

Location: San Francisco • California • Minnesota • United States

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Salary

💰 $145,400 - $261,150 per year

Job Level

Lead

About the role

  • Brain trust of the C Pro student audience, acting as a lighthouse that illuminates emerging insights and ensures those insights guide the wider EDU organization
  • Establish C Pro student personas, including problems & needs, jobs-to-be-done, use cases & features, and GTM-S for the D2S student business
  • Critically evaluate opportunities to expand the D2S student offer lineup with new creativity & creator offerings alongside existing flagship offers
  • Work closely with multiple cross-functional teams to plan, implement, and optimize
  • Proactively monitor and drive POVs around competitive differentiation to ensure Adobe’s products stand out in a dynamic marketplace for C Pro students
  • Lead market research efforts to understand customer needs, market trends, and competitive landscape, providing actionable insights to the team

Requirements

  • Degree or a minimum of 12-15 years of experience that is equivalent
  • Proven PMM track record, preferably within the tech or digital space
  • Passion for creativity and preferably background & experience as a creative or creator
  • Outstanding communication and storytelling skills
  • Strong analytical approach with the ability to use data to make informed decisions
  • Entrepreneurial attitude with a passion for leading 0-to-1 initiatives
  • Collaborative spirit and the ability to work effectively in a fast-paced environment
  • Deep understanding of Adobe’s creative product offerings
Benefits
  • Health insurance
  • Retirement plans
  • Flexible work arrangements
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
market researchdata analysisproduct marketing managementcompetitive analysiscustomer needs assessmentGTM strategycreativitycreator offeringsproduct optimizationinsight generation
Soft Skills
communicationstorytellinganalytical thinkingentrepreneurial attitudecollaborationleadershipproblem-solvingadaptabilitycreativityfast-paced environment