Adobe

Principal GTM Innovation Manager

Adobe

full-time

Posted on:

Location Type: Hybrid

Location: San Francisco • California • United States

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Salary

💰 $140,100 - $261,150 per year

Job Level

Lead

About the role

  • Develop AI-Driven Marketing Capabilities: Collaborate on initiatives to develop agentic capabilities for Adobe’s GTM practitioners. Scope use cases and translate data into actionable insights and next-best-action recommendations. Support Proof-of-Concept testing to improve agentic capabilities and recommendations.
  • Foster Integrated GTM Strategy & Alignment: Drive strategic alignment and cohesion between Marketing, BDR and Sales, including rigorous definition and distribution of key value props, target segments, accounts and personas, and areas of highest revenue potential.
  • Data Driven Problem-Solving: Use analytics to build efficiency and effectiveness into our marketing model. Create advanced marketing measurement capabilities. Build predictive models to optimize ROI, spend, and targeting.
  • Translate Account, Persona, & Content Strategy and Actionable Insights: Use data to devise metrics, solve problems and influence executive decision-making. Contribute to the creation and evolution of marketing scorecards and dashboards.
  • Cross-Functional Leadership: Lead cross-functional workstreams with stakeholders across Enterprise Marketing, PMM, Sales, Content Strategy, ACS, and DX Products to drive alignment and execution. Foster a culture of collaboration, innovation, and continuous improvement.
  • Vision-setting and Storytelling: Paint the future of our GTM strategy: nurture early ideas into compelling visions. Define ‘what’s in it for me’ and why the time for change is now. Demystify incredibly complex topics at multiple altitudes.

Requirements

  • 8 - 10+ years of experience including experience in B2B marketing, GTM strategy, or marketing operations, preferably in enterprise SaaS or tech
  • Exceptional analytical and quantitative problem-solving skills, including conducting research, analyzing data, developing hypotheses, and synthesizing recommendations
  • Ability to develop concepts, build & improve prototypes, and implement scaled solutions
  • Excellent communication and storytelling skills
  • Proven ability to lead cross-functional initiatives and influence senior leaders
  • Familiarity with AI-powered marketing tools, CRM systems, and campaign orchestration platforms
  • MBA or equivalent experience preferred
  • Comfort navigating ambiguity and driving clarity in fast-paced environments
  • Familiarity with AI/ML concepts in marketing or decision sciences
  • Management Consulting experience or structured problem-solving background preferred
Benefits
  • Health insurance
  • Retirement plans
  • Paid time off
  • Flexible work arrangements
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingGTM strategymarketing operationsanalytical problem-solvingdata analysishypothesis developmentprototypingAI/ML conceptspredictive modelingmarketing measurement
Soft Skills
communicationstorytellingcross-functional leadershipinfluencing senior leaderscollaborationinnovationcontinuous improvementnavigating ambiguitydriving claritystrategic alignment
Certifications
MBA