Director, Product Marketing – Mobile
Adobe
full-time
Posted on:
Location Type: Office
Location: San Francisco • California • United States
Visit company websiteExplore more
Salary
💰 $170,000 - $320,000 per year
Job Level
About the role
- Define and implement the long-term product marketing strategy for Adobe’s image editing portfolio for creators.
- Influence product direction through deep customer insights, competitive analysis, and market trends—especially around AI and mobile-first workflows.
- Frame reasons, positioning, and packaging for new capabilities and offerings.
- Become Adobe’s authority on image editing workflows, creator problems, and emerging trends.
- Lead qualitative and quantitative research efforts to uncover actionable insights that shape product and marketing strategies.
- Develop and implement data-driven strategies to acquire new creators, drive activation, and increase engagement and retention.
- Collaborate with cross-functional teams to deliver compelling product launches, campaigns, and lifecycle marketing programs.
- Build, mentor, and inspire a high-performing team of product marketers.
- Foster a culture of innovation, collaboration, and customer obsession.
- Align senior collaborators across Product, Design, Engineering, and GTM teams.
- Drive crisp execution across complex, matrixed organizations.
- Champion Adobe’s vision for image editing and creative empowerment.
- Craft compelling narratives that resonate with executives, press, partners, and the creator community.
Requirements
- 12+ years of experience in product marketing, growth, or related roles
- 6+ years of experience leading high-performing teams
- Proven success in consumer or creator technology sectors, ideally with experience in image editing, photography, or design tools
- BS degree in Marketing, Business, or a related field—or equivalent practical experience
- Strong critical thinking and analytical skills, with the ability to translate insights into action
- Exceptional communication and storytelling abilities
- Demonstrated ability to influence senior leaders and drive cross-functional alignment
- Passion for creators and a deep understanding of their needs and workflows.
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketingdata-driven strategiesqualitative researchquantitative researchcompetitive analysismarket trendsimage editingphotography toolsdesign toolscustomer insights
Soft Skills
critical thinkinganalytical skillscommunicationstorytellinginfluenceleadershipcollaborationinnovationmentoringcustomer obsession
Certifications
BS degree in MarketingBS degree in Businessequivalent practical experience