Senior App Store Optimization Manager
Adobe
full-time
Posted on:
Location Type: Office
Location: San Jose • California • United States
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Salary
💰 $120,700 - $219,750 per year
Job Level
About the role
- Build clear, compelling recommendations to prioritize growth opportunities, supported by strong analysis and business logic, and articulate them to leadership to gain support
- Lead app store strategies to reach and convert high-value, high-intent audiences through store updates, custom pages, and keyword & category optimization
- Deliver global and regionalized creative strategies paired with app store marketing messaging to convert store traffic into downloads
- Partner with Apple and Google to showcase marketing priorities and new feature releases to drive incrementality and reach new audiences
- Build an A/B testing roadmap to develop findings and increase app store download conversion
- Develop keyword strategies to improve discoverability and expand audience base
- Drive and continuously improve process and communications efficiency for the operational needs of ASO programs
- Own program budget and proactively support team with managing quarterly spend
- Work in direct partnership with the Paid Media team to acquire targeted audiences and efficiently manage ASO efforts and organic growth.
Requirements
- BA/BS in marketing, communications, business administration or related field
- 5+ years experience in digital marketing, mobile marketing, ASO, growth, or mobile product management within a B2C company
- Possess a deep understanding of both paid and organic mobile marketing metrics - impressions, downloads, installs, conversion rates, CPM, CPI, CPA (or CPE), and retention
- Strong understanding of App Store developer console data and capabilities, as well as other mobile reporting systems like Sensor Tower, AppTweak, and Branch, etc
- Highly analytical and grounds decisions in data, backed by customer insights
- Outstanding synthesis and communication skills; succinctly distills sophisticated concepts in verbal, written, and visual form
- Proven success in fast-paced, sophisticated, dynamic, and highly cross-functional environments.
Benefits
- Health insurance
- Paid time off
- Flexible work arrangements
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital marketingmobile marketingASOgrowth marketingA/B testingkeyword optimizationdata analysismobile product managementmarketing metricsconversion rate optimization
Soft Skills
analytical skillscommunication skillssynthesis skillscollaborationleadershipproblem-solvingstrategic thinkingcreativityadaptabilitytime management