Principal, GTM Strategy, Creator Cross-App
Adobe
full-time
Posted on:
Location Type: Office
Location: San Francisco • California • United States
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Salary
💰 $145,400 - $261,150 per year
Job Level
About the role
- Partner with product, marketing, and analytics teams to deeply understand cross‑app user journeys and articulate clear “better together” narratives across Creator offerings.
- Identify gaps and friction points from activation and onboarding through repeat use and retention, grounded in deep user insights and experience data.
- Develop, prioritize, and champion high‑impact integration and optimization initiatives that deliver higher value to users.
- Drive alignment and execution of cross‑app growth initiatives across cross‑functional teams, ensuring clear ownership, timelines, and outcomes.
- Establish decision frameworks for keyword routing when multiple products can serve the same user intent.
- Identify cross-app merchandising opportunities for existing and new offerings that clearly align to user needs and value propositions.
- Continuously share insights, wins, and failures to build a culture of learning, experimentation, and iteration across the team.
- Serve as the voice of the customer across the organization, ensuring that growth strategies are anchored in delivering real, sustained value for users.
Requirements
- 10+ years of experience in GTM strategy, product‑led growth, product strategy, or growth marketing roles.
- A data‑driven approach with demonstrated ability to dig into metrics, identify patterns, and translate insights into clear decisions and actions.
- Strong cross-functional leadership and collaboration skills, with the ability to influence and implement across diverse teams.
- Experience working across multiple products/portfolios, helping to define and build cohesive cross‑product user experiences.
- Experience operating in high‑growth, fast‑paced environments, ideally working with Gen AI or other emerging, innovative technologies.
- A strong bias for action, deep intellectual curiosity, and a passion for building category‑defining user experiences.
Benefits
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Applicant Tracking System Keywords
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Hard Skills & Tools
GTM strategyproduct-led growthproduct strategygrowth marketingdata analysismetrics identificationuser experience designcross-product integrationoptimization initiativesuser journey mapping
Soft Skills
cross-functional leadershipcollaborationinfluencedecision-makingintellectual curiositypassion for user experiencecommunicationadaptabilityproblem-solvingculture of learning