adidas

Senior Manager, Media Strategy, Operations & Brand Insights

adidas

full-time

Posted on:

Location Type: Hybrid

Location: Portland • Oregon • United States

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Job Level

Senior

About the role

  • Own and evolve the full-funnel media strategy framework across awareness, consideration, and conversion
  • Provide strategic leadership across Media Strategy & Operations and Brand Insights
  • Oversee the Brand Insights function, including management of the Manager, Brand Insights role
  • Own and govern the marketing intake process across Brand and Performance Media
  • Lead end-to-end in-season media decision-making
  • Guide full-funnel investment decisions by leveraging brand health signals
  • Streamline and manage the operating model through which Media teams partner with Business Units
  • Partner with the Senior Director of Brand & Performance Media to shape annual and quarterly planning
  • Ensure learnings from Brand Insights, MMM, and campaign retrospectives are captured
  • Represent Media Strategy, Operations & Brand Insights in senior-level forums
  • Set and enforce operational standards, workflows, and SOPs across Brand Media Operations and Performance Media Operations
  • Oversee day-to-day operational excellence across media calendars, in-season workflows, creative readiness, and cross-functional dependencies
  • Ensure clear ownership, escalation paths, and decision rights for in-season media requests
  • Provide leadership and direction to the Manager, Brand Media Operations & Strategy and Assistant Manager, Performance Media Operations
  • Ensure media calendars are aligned to commercial priorities
  • Own accountability for media readiness

Requirements

  • Bachelor’s Degree in Marketing, Business, Analytics, or a related field
  • Minimum of 7+ years of experience in Media Strategy, Marketing, Analytics, or eCommerce
  • Demonstrated experience building, leading, and developing teams
  • Experience overseeing both brand and performance media operations strongly preferred
Benefits
  • adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options
  • dental, vision, prescription drug coverage
  • adoption, with surrogate and fertility support
  • short and long-term disability
  • basic life and AD&D insurance, which can be supplemented with employee-paid coverage
  • Employees are able to enroll in adidas’ 401k plan and Stock Purchase Plan with employer match
  • Full-time employees are eligible for education assistance
  • generous Leave policies including 12 weeks of paid parental leave
  • Employees are eligible to earn an annual bonus based on both company and personal performance
  • Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service
  • twelve paid holidays throughout the calendar year
  • Service Time Off during milestone years
  • Hybrid work policy which requires attendance in the office Monday through Thursday, with the flexibility to work remotely on Friday each week
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
media strategybrand insightsperformance mediamarketing intake processinvestment decisionsoperational standardsworkflowsSOPsanalyticseCommerce
Soft Skills
strategic leadershipteam buildingmanagementoperational excellencecross-functional collaborationdecision makingcommunicationdirectionaccountabilityplanning
Certifications
Bachelor’s Degree in MarketingBachelor’s Degree in BusinessBachelor’s Degree in Analytics