adidas

Manager, SEO

adidas

full-time

Posted on:

Location Type: Hybrid

Location: Portland • Oregon • United States

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About the role

  • Accountable for organic traffic and revenue generation via partnerships and content marketing
  • Support full-funnel traffic generation initiatives by coordinating SEO workstreams; managing projects from concept development to final delivery
  • Hands-on support of go-to-market and promotional campaigns from a data-driven SEO perspective
  • Support agency partner relationships with a focus on measuring impact and documenting ROI
  • Ensure SEO deliverables and output are meeting expectations
  • Ownership of reporting covering traffic generation, partnership marketing, and PR outreach
  • Leverage reporting and data insights to optimize the program by adjusting agency and team efforts
  • Support SEO teammates with page optimization experiments, and A/B testing
  • Identify and build business cases to explore new opportunities and support SEO objectives
  • Active collaboration with Global SEO and market leads; including participation in seasonal planning, cross-functional initiatives, regular alignment meetings, sharing best practices, and culture building
  • Educate and build allies in market for your functional area of SEO and SEO holistically by communicating the impact of your actions on business objectives
  • Leverage data and team insights to build presentations
  • Regular participation in seasonal Digital Planning calendar workshops

Requirements

  • 4-7+ years of digital marketing experience in organic traffic generation, paid media, or content marketing in-house or at a leading traffic agency
  • Proficiency with some or all of these SEO tools/platforms: Google Search Console, Bing Webmaster Tools, Nightwatch, Moz/Stat, Semrush, Ahrefs, Screaming Frog SEO Spider, Adobe and Google Analytics
  • Experience with digital marketing in a brand environment
  • Experience in eCommerce environment
  • Experience in leading a team is a plus
  • Fluent English, both verbally and written.
Benefits
  • adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options
  • Dental, vision, prescription drug coverage
  • Adoption, with surrogate and fertility support
  • Short and long-term disability
  • Basic life and AD&D insurance, which can be supplemented with employee-paid coverage
  • Employees are able to enroll in adidas’ 401k plan and Stock Purchase Plan with employer match
  • Full-time employees are eligible for education assistance and generous Leave policies including 12 weeks of paid parental leave
  • Employees are eligible to earn an annual bonus based on both company and personal performance
  • Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service
  • Twelve paid holidays throughout the calendar year and Service Time Off during milestone years.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
SEOA/B testingtraffic generationcontent marketingdata analysisreportingpage optimizationdigital marketingeCommerce
Soft Skills
collaborationcommunicationproject managementleadershipdata-driven decision making