adidas

Senior Manager, Consumer Insights

adidas

full-time

Posted on:

Location Type: Office

Location: PortlandOregonUnited States

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About the role

  • Manage consumer and shopper insights projects by prioritizing initiatives, conducting research, coordinating with partners, and ensuring high‑quality execution through planning and project management processes.
  • Perform business and operational analyses to support informed decision‑making at the senior level.
  • Analyze proprietary data sets in partnership with analytics teams using tools such as Tableau to identify insights that drive action.
  • Source and implement insights tools in collaboration with global teams and external partners to enable deeper consumer understanding.
  • Develop storytelling materials and presentations that translate complex insights into clear, compelling communication for diverse audiences.

Requirements

  • University degree in business or marketing, or equivalent experience.
  • Minimum of 7 years of experience in CPG or FMCG.
  • Proven experience in marketing, sales, or trade marketing.
Benefits
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Hard Skills & Tools
project managementbusiness analysisoperational analysisdata analysisconsumer insightsmarketingsalestrade marketing
Soft Skills
communicationstorytellingcollaborationprioritization