adidas

Manager Digital Analytics

adidas

full-time

Posted on:

Location Type: Office

Location: Gurgaon • India

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Tech Stack

PythonSQL

About the role

  • Own the analytics strategy for digital storefronts across web and app
  • Perform deep-dive analyses on consumer behavior and identify opportunities for improving .com and app experiences
  • Act as the functional expert for KPIs across the conversion funnel
  • Lead forecasting and opportunity sizing aligned with business plans
  • Build and maintain self-service dashboards in Adobe Analytics, Apsflyer, Amplitude and Funnel.io
  • Lead analytics conversations, ensuring workload balance and skill development

Requirements

  • 6+ years in web/app analytics with proven experience in Adobe Analytics, GA4, Amplitude, Funnel.io, and AppsFlyer
  • Strong SQL skills for clickstream data manipulation
  • Experience in channel-level planning and working with multiple markets
  • Hands-on experience managing complex analytical projects end-to-end
  • Strong communication skills to present insights to senior stakeholders
  • Familiarity with statistical modeling and tools like Python or R
  • Demonstrated ability to take ownership and deliver results under tight timelines
  • People management experience preferred
Benefits
  • Employee discounts
  • Health and wellness programs
  • Flexible work arrangements
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
web analyticsapp analyticsAdobe AnalyticsGA4AmplitudeFunnel.ioAppsFlyerSQLstatistical modelingPython
Soft Skills
communicationleadershipproject managementanalytical thinkingownershipresults-orientedworkload balanceskill development