adidas

Senior Manager, Brand Communications – BU Originals, Basketball & Partnerships

adidas

full-time

Posted on:

Location Type: Office

Location: Tokyo • Japan

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Job Level

Senior

About the role

  • Drive an effective and efficient brand activation across all communication touchpoints within Originals, Basketball, Partnership and incubation concepts
  • Develop and ensure excellent implementation of category activation for own retail and wholesale accounts
  • Manage the execution of the local category marketing plan
  • Manage the creation of the local content in alignment with the key stakeholders
  • Align with the Brand Activation team on the PR/Social and media strategy for a campaign execution
  • Support local trade meetings by providing appropriate sell-in tools
  • Lead the production and implementation of bespoke alliance and key account campaigns
  • Recruit best in class people and provide people management guidance
  • Lead, develop and retain talents to foster a high-performance culture

Requirements

  • At least 7+ years’ experience in relevant Marketing fields
  • Strong degree of knowledge of the full marketing mix (advertising, events, sponsorship, retail, PR, digital)
  • Ability to develop and implement local marketing plans following global guidelines
  • Marketing budget planning and management
  • Strong presentation skill to internal and external stakeholders
  • Strong user of MS Office suite of products
  • Proven project management experience
  • Strong abilities in the fields of employee engagement and performance management
Benefits
  • Health insurance
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketingcategory activationbudget planningproject managementcontent creationbrand activationadvertisingsponsorshipdigital marketingretail marketing
Soft Skills
presentation skillspeople managementemployee engagementperformance managementleadershiptalent developmentcommunicationcollaborationstrategic thinkinghigh-performance culture