add2 GmbH

SEO Marketing

• Responsible for strategic SEO and lead-generation projects
• Close collaboration with interdisciplinary teams
• Conduct status meetings, workshops and training sessions
• Create GEO audits, strategies and in-depth analyses
• Support and oversee website relaunches
• Use monitoring and report on relevant KPIs
• Assist in initial consulting for new clients
• Mentor and support junior GEO talent

SEO, GEO Manager

Content Marketing Manager

• You develop and own comprehensive, cross-channel content marketing strategies that measurably contribute to business success
• You work extensively on the topic of AI's influence on marketing, both internally and on client projects
• In close collaboration with Design, Web Development and Data Analytics, you lead complex projects from concept to implementation
• You manage strategically demanding client projects across various industries — from fintech and insurance to e-commerce
• With your content marketing and SEO expertise, you advise internal teams and clients as an equal partner and act as the central interface to Media, Advertising, Development, Social Media and Editorial
• You analyze existing strategies against defined KPIs, identify optimization potential and develop data-driven recommendations for action
• You serve as a strategic sparring partner in client consulting and convince through your deep understanding of content strategies
• Together with Project Management, you take on budget responsibility, plan resources and ensure efficient delivery
• You actively contribute to the further development of the content team, mentor juniors and trainees and bring your experience into internal knowledge formats

SEO, GEO Manager

Senior Content Marketing Manager