add2 GmbH

Performance Marketing

• Manage, control and optimize data-driven campaigns with a focus on Google Ads and Paid Social
• Develop cross-channel paid media strategies
• Analyze relevant performance KPIs and derive concrete optimization measures
• Work closely with internal teams in Content, Creative and Media Planning
• Prepare reporting and performance analyses

Performance Marketing Manager, Paid Media

• Du unterstützt bei der Planung, Umsetzung und Optimierung von Paid-Media-Kampagnen mit Fokus auf Google Ads und Paid Social
• Du lernst, Kampagnen in Plattformen wie Google Ads, Meta Ads Manager, TikTok Ads, LinkedIn Ads und Microsoft Ads aufzusetzen, zu analysieren und weiterzuentwickeln
• Du hilfst bei der Erstellung von Reportings, Performance-Analysen und datenbasierten Handlungsempfehlungen für unsere Kunden
• Du beschäftigst dich mit Zielgruppen, Keywords, Anzeigen, Creatives, Landingpages und Conversion-Funnels
• Du analysierst Kampagnenkennzahlen wie Klicks, CPC, CTR, Conversions, CPA, ROAS und leitest gemeinsam mit dem Team Optimierungspotenziale ab
• Du unterstützt bei der Vorbereitung von Kundenpräsentationen, Jour Fixes und internen Abstimmungen

Trainee Performance Marketing, Paid Media

Manager

• End-to-end responsibility for sophisticated programmatic campaigns across all channels (Display, Video, CTV, DOOH, Audio)
• Strategic advising of our clients on targeting, inventory strategy, bidding logic and measurement setups
• Hands-on trading & optimization in leading DSPs (DV360, The Trade Desk, Xandr, Amazon DSP, Adform, etc.)
• Setup & management of the tech stack: ad server, DMP/CDP, tracking, attribution (experience with Flashtalking / Mediaocean is a plus)
• Analyze and interpret performance and brand KPIs and translate them into concrete optimization measures
• Mentoring junior and mid-level traders and actively transferring knowledge within the team
• Stakeholder management: close collaboration with Sales, Account Management, Creative and Tech
• Market monitoring: identifying new inventory sources, data partners and tech solutions

Senior Programmatic Manager – m/w/d

SEO Marketing

• Responsible for strategic SEO and lead-generation projects
• Close collaboration with interdisciplinary teams
• Conduct status meetings, workshops and training sessions
• Create GEO audits, strategies and in-depth analyses
• Support and oversee website relaunches
• Use monitoring and report on relevant KPIs
• Assist in initial consulting for new clients
• Mentor and support junior GEO talent

SEO, GEO Manager

Content Marketing Manager

• You develop and own comprehensive, cross-channel content marketing strategies that measurably contribute to business success
• You work extensively on the topic of AI's influence on marketing, both internally and on client projects
• In close collaboration with Design, Web Development and Data Analytics, you lead complex projects from concept to implementation
• You manage strategically demanding client projects across various industries — from fintech and insurance to e-commerce
• With your content marketing and SEO expertise, you advise internal teams and clients as an equal partner and act as the central interface to Media, Advertising, Development, Social Media and Editorial
• You analyze existing strategies against defined KPIs, identify optimization potential and develop data-driven recommendations for action
• You serve as a strategic sparring partner in client consulting and convince through your deep understanding of content strategies
• Together with Project Management, you take on budget responsibility, plan resources and ensure efficient delivery
• You actively contribute to the further development of the content team, mentor juniors and trainees and bring your experience into internal knowledge formats

Performance Marketing Manager, Paid Media

Trainee Performance Marketing, Paid Media

Senior Programmatic Manager – m/w/d

SEO, GEO Manager

Senior Content Marketing Manager