Senior Programmatic Manager – m/w/d

add2 GmbH

Senior Programmatic Manager overseeing client programmatic campaigns across multiple channels. Driving strategic consultations and optimizing trading setups in a dynamic digital agency environment.

Posted 5/8/2026full-timeDüsseldorf • 🇩🇪 GermanySeniorWebsite

Tech Stack

Tools & technologies

SQLTableau

About the role

Key responsibilities & impact

End-to-end responsibility for sophisticated programmatic campaigns across all channels (Display, Video, CTV, DOOH, Audio)
Strategic advising of our clients on targeting, inventory strategy, bidding logic and measurement setups
Hands-on trading & optimization in leading DSPs (DV360, The Trade Desk, Xandr, Amazon DSP, Adform, etc.)
Setup & management of the tech stack: ad server, DMP/CDP, tracking, attribution (experience with Flashtalking / Mediaocean is a plus)
Analyze and interpret performance and brand KPIs and translate them into concrete optimization measures
Mentoring junior and mid-level traders and actively transferring knowledge within the team
Stakeholder management: close collaboration with Sales, Account Management, Creative and Tech
Market monitoring: identifying new inventory sources, data partners and tech solutions

Requirements

What you’ll need

Several years of relevant experience in programmatic trading, ideally on agency or trading desk side
Deep DSP knowledge with proven hands-on success in at least one major DSP
Strong understanding of the AdTech ecosystem: SSPs, DMPs/CDPs, ad verification, brand safety, identity (cookieless solutions, UID2, ID5, etc.)
Analytical strength and confident use of reporting tools, pivot tables and ideally SQL / Looker / Tableau
Strong communication skills at eye level — both with marketing decision-makers and technical contacts
Business-fluent German, fluent English
Independent, structured working style and eagerness to take on responsibility

Benefits

Comp & perks

Urban Sports membership with employer subsidy
Nextbike membership with 60 free minutes per rental
Corporate Benefits
Employee discounts for various online shops
2 mental health days per year & regular on-site chair massages
Unlimited access to LinkedIn Learning trainings
Employee café with great coffee, drinks, a muesli bar and fresh fruit
Great parties, agency events and foosball tournaments

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

programmatic tradingDSP knowledgereporting toolsSQLLookerTableauoptimization measuresbidding logicmeasurement setupsdata analysis

Soft Skills

mentoringstakeholder managementcommunication skillsindependent working stylestructured working styleeagerness to take on responsibilityanalytical strength