AdCellerant

Performance Marketing

• Develop comprehensive keyword lists and compelling ad copy for search campaigns, ensuring they align with advertiser objectives
• Create, manage, and optimize new paid search campaigns in Google Ads and Microsoft Advertising, overseeing the entire process from inception through optimization
• Conduct thorough QA checks on campaigns before launching
• Implement optimization changes to campaigns and keywords to drive maximum ROI
• Generate and present insightful campaign reports, offering actionable insights and recommendations
• Proactively schedule and conduct client calls to discuss strategies, campaign performance, and upcoming initiatives
• Utilize reporting tools to compile detailed campaign reports, emphasizing key performance metrics and strategic insights
• Provide strategic recommendations based on campaign performance data, industry trends, and competitive analysis
• Manage campaign budgets with precision to achieve target Cost Per Lead (CPL) goals
• Conduct in-depth keyword research and competitive analysis
• Recommend and implement strategic changes to improve website traffic and conversion rates
• Perform additional duties as needed

PPC Specialist

SEO Marketing

• Manage a designated volume of Local SEO campaigns with accuracy and timeliness, ensuring activation, optimization, and monitoring
• Primarily manage Local SEO campaigns across various listing management platforms and Google Business Profile
• Handle ongoing optimizations, reporting, and campaign renewals
• Maintain an organized task queue within monday.com and demonstrate proactive time and workload management
• Provide clear, consistent communication with partners, sales teams, and clients regarding deliverables and performance; participate in calls as needed
• Ensure billing accuracy by tracking allocations and product details for each campaign and assist in renewal processes
• Engage in training sessions to strengthen SEO knowledge, platform expertise, and campaign execution skills while staying informed on industry best practices
• Support team initiatives, project tasks, campaign billing, and process improvements to contribute to department goals and growth

PPC Specialist

Earned & Owned Media, Local SEO Specialist