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About the role
- Own, measure, and evolve Ada’s ABM playbook, ensuring scalable program execution, strong communication, and effective feedback loops between core revenue and marketing stakeholders.
- Partner with regional sales leaders, account executives, and BDRs to prioritize eligible accounts and define joint ABM strategies as well as quarterly KPIs.
- Develop and execute multi-layered ABM plays (1:1, 1:few, and 1:many) tailored to account tiers, and aligned with our ICP.
- Working with your marketing peers, create and manage multi-channel campaigns including intent-driven messaging, personalized landing pages and digital experiences, paid media, video, email sequences, events, and direct mail.
- Partner with Marketing Operations to monitor, track, and report on the results of our ABM campaigns to stakeholders across the business. Make recommendations for next steps and program changes based on analysis of results.
- Build, maintain, and drive usage of account intelligence within our ABM platform, integrating organizational and behavioral data from our CRM, marketing automation, and social media platforms to guide targeting and personalization, and trigger activation.
- Manage budgets, forecasts, and resource allocation across ABM initiatives with clear ROI accountability.
- Develop a deep understanding of our messaging and value proposition, competitive differentiation, and customer success stories to inform our ABM plays.
- Drive cross-functional cooperation with adjacent teams responsible for content, product marketing, and sales enablement teams to optimize ABM results and adoption.
- Stay ahead of ABM best practices, new martech capabilities, and evolving buyer journey strategies.
Requirements
- 4+ years of experience in ABM, B2B marketing, or demand generation.
- Demonstrable experience orchestrating ABM campaigns for mid-market and large enterprise accounts in collaboration with sales.
- Strong understanding of account-based marketing principles and best practices.
- Fluency with ABM platforms (6sense, Common Room, etc.), CRM (Salesforce), and marketing automation tools (HubSpot).
- A data-driven mindset, led by an “execute, measure, improve, optimize” methodology.
- Excellent written/verbal communication and project management skills.
- The ability to thrive in a fast-paced, deadline-driven environment and be adaptive to change.
- Experience working in a high-growth start-up/scale-up technology company.
- BONUS! CX and AI sector expertise: Experience marketing in the Customer Experience/Customer Service category with an understanding of enterprise buyer journeys and decision cycles.
Benefits
- Unlimited Vacation: Recharge when you need to.
- Comprehensive Benefits: Extended health coverage, dental, vision, travel, and life insurance.
- Wellness Account: Empowering you to invest in your overall well-being and lifestyle.
- Employee & Family Assistance Plan: Resources to support you and your loved ones.
- Flexible Work Schedule: Balance your work and personal life.
- Remote-First, In-Person Friendly: Options to work from home or at our local hub.
- Learning & Development Budget: Invest in your long-term growth goals and skills.
- Work from Home Budget: Equipping you with the tools and support for a seamless remote work experience.
- Access to Cutting-Edge AI Tools: Work with the best AI tech stack in the industry.
- Hands-On with LLMs: Enhance your expertise in leveraging large language models.
- A Thriving Industry: Join the forefront of innovation in AI, shaping the future of technology.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
ABMB2B marketingdemand generationaccount-based marketing principlescampaign orchestrationdata-driven mindsetproject management
Soft skills
strong communicationadaptabilitycollaborationanalytical thinkingtime management