ActivTrak

Content Manager

• At ActivTrak, we believe data-driven insights can help teams work smarter, not harder. We’re redefining the future of work by equipping companies with visibility into how work happens — and helping them optimize productivity and planning without compromising trust or flexibility.
• We’re looking for a Senior Content Manager to lead the charge in telling our story across every stage of the customer journey. This is a high-impact role for a skilled storyteller, strategic thinker and strong project manager who’s passionate about transforming complex workforce analytics into compelling, actionable content.
• You’ll drive end-to-end content strategy — from awareness through retention — working cross-functionally with stakeholders across marketing, product and customer success to ensure our content delivers business results. If you're part strategist, part editor-in-chief and thrive in a fast-moving SaaS environment, we’d love to meet you.
• What You'll Do
• Content Strategy & Planning
• Develop and execute a comprehensive content strategy aligned to the full customer lifecycle — from demand generation to adoption and advocacy
• Collaborate closely with Lifecycle Marketing, Demand Gen, Web, Corp Comms and Product Marketing teams to ensure content meets business goals across every channel and funnel stage
• Maintain and evolve a centralized editorial calendar that aligns with campaigns, launches and seasonal opportunities
• Manage team of writers to ensure brand guidelines and ActivTrak strategy is successfully executed
• Editorial Ownership & Quality Control
• Serve as the editorial gatekeeper — ensuring all content is on-brand, error-free and strategically aligned
• Review and finalize content created by internal writers and external partners before publication
• Content Production & Repurposing
• Oversee the production of various asset types including blogs, whitepapers, case studies, guides, customer stories, webinars, web copy, landing pages, product pages, email nurture tracks and onboarding content
• Create content briefs that specify audience cohorts, tasks, questions, SERP features, schema and internal link targets.
• Repurpose high-performing content into new formats to maximize reach and ROI
• Cross-Functional Collaboration
• Lead content planning meetings and kickoff sessions with stakeholders across marketing, sales, product and customer success.
• Collaborate with designers, writers and external vendors to deliver content on time and at scale
• Performance & Optimization
• Define KPIs for content performance and track against goals related to engagement, pipeline contribution, adoption and retention
• Partner with SEO/AEO internal lead and external agency to ensure alignment with program, editorial guidelines and priorities

Senior Content Manager

Sales Engineer

• As the Director, Sales Engineering at ActivTrak, lead and scale a high-performing Sales Engineering team and shape pre-sales strategy.
• Lead, mentor, and grow the Sales Engineering team to deliver world-class technical expertise and customer engagement throughout the sales cycle.
• Develop a clear vision and framework for pre-sales, including discovery, demos, proof of concepts (POCs), and solution design.
• Partner with sales leadership to drive deal strategy, improve win rates, and accelerate sales cycles.
• Collaborate with Product and Marketing to refine messaging, positioning, and technical content aligned to market needs.
• Build scalable processes and tools for demos, competitive analysis, and technical validation to support enterprise sales motion.
• Serve as an executive-level technical advisor in customer meetings, providing credibility and insight on workforce analytics, security, and integration use cases.
• Establish metrics and reporting to measure the impact and effectiveness of the Sales Engineering team.
• Ensure alignment with post-sales functions to deliver a seamless customer journey from pre-sale to onboarding.
• Stay ahead of market and technology trends to equip the team with the knowledge and expertise needed to position ActivTrak competitively.
• Role is strategic and hands-on; includes direct customer engagement and partnering closely with the Chief Sales Officer.