Senior Product Marketing Manager
ActBlue
full-time
Posted on:
Location Type: Remote
Location: Arizona • California • United States
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Salary
💰 $92,700 - $140,100 per year
Job Level
About the role
- Lead naming and positioning for new products and drive collaboration with the Product team on existing product updates and promotion.
- Plan and execute product launches, including messaging, timing, budgets, cross-functional coordination, and launch calendar management.
- Partner with the Research & Insights team to leverage customer research and market insights to inform product strategy, positioning, go-to-market planning, and strategies to increase product usage.
- Monitor competitors and identify market opportunities to inform product positioning and differentiation.
- Develop sales enablement materials, including pitch decks, battle cards, and competitive positioning frameworks; partner with the Product team to train account management teams on product messaging and differentiation.
- Collaborate with content and creative partners to develop marketing materials and build customer advocacy programs, including case studies and testimonials that demonstrate campaign success.
- Serve as the go-to product expert on features, pricing, and positioning for the Communications, External Affairs, and Marketing department, partnering cross-functionally with Product, Engineering, Sales, Customer Support, Training, Data, and Legal teams to ensure aligned messaging.
- Provide mentorship to junior team members and supervise junior team members as the function expands.
- All other duties as required.
Requirements
- 6+ years of experience in marketing with significant product marketing expertise.
- Proven track record of successful product launches and go-to-market execution.
- Excellent written and oral communications with the ability to translate complex product features into compelling market messaging.
- Strong attention to detail and exceptional project management skills.
- Excellent judgment and decision-making skills in a fast-paced, dynamic environment.
- Solid knowledge of SEO, keyword research, and Google Analytics.
- Experience with marketing automation tools and campaign measurement.
- Experience working cross-functionally with Product, Customer Experience, Communications, Data, and Legal teams.
- Ability to collaborate effectively with sales, account management, customer support, data analysts, and legal professionals.
Benefits
- Flexible work schedules and an unlimited time-off policy
- Fully paid and trans-inclusive health, dental, and vision insurance for employees and their families; plus fully-paid health reimbursement arrangement to use for out of pocket expenses and fully-paid short- and long-term disability
- Fully paid basic and AD&D life insurance and a voluntary supplemental life insurance option
- Dependent and health care flexible spending account options
- Employee Assistance Program (EAP) benefits for employees
- Automatic 2% Employer-paid 401K contribution, plus up to an additional 6% match on employee contributions
- A minimum of three months paid medical, family and parental leave (for all new parents, adoptions included)
- Commuter or home-office benefits, including a $1,000 home-office setup allowance for all new full-time remote employees
- Additional perks including quarterly snack deliveries and digital subscriptions to the Boston Globe & New York Times
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketingproduct launchesgo-to-market executionSEOkeyword researchGoogle Analyticsproject managementsales enablement materialscompetitive positioningcustomer advocacy programs
Soft Skills
written communicationoral communicationattention to detailjudgmentdecision-makingcollaborationmentorshipsupervision