Actable

Solutions Consultant, MarTech

Actable

full-time

Posted on:

Location Type: Remote

Location: New York City • New York • United States

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About the role

  • Lead the delivery of day-to-day client engagements
  • Develop and clarify client business objectives / requirements
  • Understand and simplify complex data environments into easy-to-understand themes and visualizations
  • Recommend 1st party data-driven marketing strategies to senior client stakeholders (Director level and above)
  • Build audiences from first party data in a wide variety of tools using Boolean logic and a detailed understanding of client data
  • Deploy audiences into client marketing channels such as Facebook, Google Ads, Email providers, websites, and more
  • Drive ROI on our clients’ investments in marketing technologies
  • Ensure clients’ business objectives are met
  • Make recommendations on reporting to show progress with client 1st party data initiatives
  • Produce documentation – client-facing & internal that helps Actable to scale as a business by fostering great client relationships

Requirements

  • 4-7 years experience in digital marketing services
  • Consulting or marketing technology professional services experience highly desired
  • Cross-functional team leadership
  • Ability to turn customer data into marketing action and understand how to measure it
  • Experience with one or more CDPs including but not limited to Lytics, Segment Personas, mParticle, AgilOne, Simon Data, Blueshift, Zeta Global, Salesforce, and Adobe
  • Experience in more than one digital marketing channel: site personalization, email, digital advertising (SEM, display, programmatic), and mobile app development
  • Interaction with stakeholders across marketing, engineering, and analytics
  • Reporting in Google Analytics
  • Outstanding communication skills
  • Must be able to accommodate overnight travel up to 20% of the time
Benefits
  • medical / dental / vision benefits
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingdata-driven marketing strategiesBoolean logicreportingsite personalizationdigital advertisingmobile app developmentclient data initiativescross-functional team leadershipmarketing action measurement
Soft Skills
communication skillsclient relationship managementconsultingstakeholder interactiondocumentation production