Acosta

Senior Vice President, Analytics & Measurement

Acosta

full-time

Posted on:

Location Type: Hybrid

Location: Mississauga • Canada

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Salary

💰 CA$197,200 - CA$233,100 per year

Job Level

Senior

About the role

  • Serve as the senior analytics leader in Brand Advocacy Solutions.
  • Ensure that our clients are receiving best-in-class analytics, measurement, and reporting.
  • Translate complex analytics into clear, compelling narratives that influence clients’ decision‑making.
  • Participate in new business development, pitches, and client growth opportunities as the analytics subject‑matter expert.
  • Provide analytics leadership and governance across four marketing agencies, ensuring consistency in measurement philosophy, quality, and outcomes.
  • Partner closely with agency presidents, client leaders, and strategy teams to align analytics with client goals and agency business objectives.
  • Establish common standards, best practices, and operating models while allowing for agency‑specific needs.
  • Define and evolve analytics and measurement frameworks aligned to client business outcomes (e.g., growth, profitability, ROI).
  • Oversee advanced measurement methodologies including attribution, ROI, forecasting, and optimization.
  • Champion the use of advanced analytics, data science, and AI/ML to unlock deeper client insights and competitive advantage.
  • Lead, develop, and inspire a client‑facing analytics organization spanning reporting, insights, measurement, and data science.
  • Build strong analytics leadership layers capable of supporting multiple agencies and complex client portfolios.
  • Foster a culture of curiosity, accountability, and consultative client service excellence.
  • Partner with technology, media, and data teams to ensure scalable analytics infrastructure and reliable data pipelines.
  • Evaluate and manage analytics platforms, data providers, and external measurement partners.
  • Ensure data quality, governance, privacy, and compliance standards are upheld across all agencies and clients.

Requirements

  • 15+ years of experience in analytics, measurement, or insights, with significant leadership experience in a marketing agency or consulting environment.
  • Proven history in client‑facing analytics leadership, including executive‑level client engagement.
  • Deep expertise in marketing measurement methodologies.
  • Demonstrated ability to influence senior client stakeholders and drive action through analytics.
  • Experience leading and scaling analytics teams across multiple accounts or business units.
  • Strong business acumen with a clear ability to connect analytics to marketing effectiveness and client ROI.
  • Experience overseeing analytics across multiple agencies or lines of business.
  • Exposure to advanced analytics, data science, or AI‑driven insights.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
analyticsmeasurementreportingattributionROIforecastingoptimizationdata scienceAIML
Soft Skills
leadershipcommunicationinfluenceconsultative client servicecuriosityaccountabilitycollaborationstrategic thinkingclient engagementbusiness acumen