ACE.SG (Action Community for Entrepreneurship)

Customer Support

• Department Coordination
• Keep PBI's action and commitment tracker current at all times, flagging upcoming deadlines and overdue items to the Head of PBI
• Follow up with team members and other departments on outstanding inputs and deliverables, escalating where progress has stalled
• Coordinate across Finance, IT, Legal, and Compliance on routine PBI dependencies, ensuring nothing falls through the cracks
• Maintain organised filing across contracts, agreements, term sheets, and reference documents
• Meeting and Reporting Preparation
• Prepare agendas, presentation materials, and briefing notes for PBI's weekly meetings and senior management forums
• Take structured meeting notes and distribute clear action logs with owners and deadlines after each session
• Consolidate team inputs for the monthly CEO reporting pack, cross-check for consistency, and flag gaps to the Head of PBI ahead of sign-off
• Keep the Head of PBI's commitments to senior leadership logged and visible, with deadlines tracked
• Scheduling and Logistics
• Manage the Head of PBI's calendar, coordinating internal and external meetings and resolving scheduling conflicts
• Prepare briefing notes and context documents ahead of external meetings with banks, acquirers, and payment partners
• External Coordination Support
• Send follow-up communications after external meetings, capturing agreed next steps and circulating to relevant parties
• Maintain a contact log across the banking and payment partner network, tracking engagement dates, open items, and key context
• Support partner onboarding logistics, including agreement coordination and introductory meeting setup

Executive Support Specialist

Chief Marketing Officer

• Develop and implement a comprehensive marketing strategy aligned with ACE’s fintech evolution and global expansion roadmap.
• Collaborate with C-suite executives on corporate transformation projects, go-to-market strategies, and customer-centric innovations.
• Represent Marketing in executive and board-level discussions, providing insights on market trends, customer behaviour, and brand performance.
• Lead customer acquisition efforts across digital channels (Google, Meta, TikTok, programmatic, etc.) with a focus on optimizing ROAS and CAC.
• Design and monitor quarterly marketing OKRs and KPIs, including customer acquisition targets, market penetration rates, and retention benchmarks.
• Drive user acquisition in key launch markets such as the USA, New Zealand, and the Middle East, while optimizing performance in existing regions.
• Lead and inspire a multifunctional marketing team including digital, content, brand, CRM, product marketing, and analytics specialists.
• Build team capacity and foster a high-performance culture with clear accountability, innovation, and continuous learning.
• Coach and mentor senior marketing talent in Pakistan and across ACE’s global marketing functions.
• Define and evolve ACE’s global brand identity and value proposition while ensuring alignment with regional nuances and compliance frameworks.
• Oversee content strategy, social media engagement, and community-building efforts across platforms and geographies.
• Promote a data-driven approach to lifecycle marketing, CRM, and personalization to enhance customer LTV and loyalty.
• Work closely with Product, Data, and Technology teams to ensure the marketing funnel aligns with product features, UI/UX improvements, and customer journey insights.
• Identify customer needs in new regions and adapt marketing messaging to local contexts while maintaining global brand consistency.

Performance Marketing

• Lead the strategy, scaling, and optimization of our paid acquisition channels to drive aggressive customer growth.
• Transition between high-level growth strategy and data-driven execution, taking full ownership of significant marketing budgets.
• Lead cross-functional initiatives between creative, data/BI, and product teams to maximize return on investment (ROI), scale user acquisition, and build sustainable retention loops.
• Define and execute the end-to-end paid growth strategy across Google Ads, Meta, TikTok, Programmatic, and emerging discovery engines.
• Manage and optimize a substantial multi-channel marketing budget, ensuring capital is efficiently deployed to hit CAC, ROAS, and volume targets.
• Develop targeted, localized acquisition strategies across diverse geographic corridors and customer segments to maximize market penetration.
• Supervise the technical implementation of marketing stacks, ensuring robust tracking via GA4, Mobile Measurement Partners (MMPs like Adjust/AppsFlyer), and server-side tracking (Conversions API).
• Analyze complex user journey data and event logs to continuously refine attribution models and identify hidden bottlenecks in the acquisition funnel.
• Establish frameworks for growth reporting, delivering high-level performance insights, cohort analysis, and strategic recommendations directly to C-suite leadership.
• Partner with content and design teams to build a high-velocity creative pipeline, shifting asset generation toward emotionally resonant, high-performing concepts.
• Lead Conversion Rate Optimization (CRO) initiatives across landing pages, app stores (ASO), and user onboarding flows to eliminate friction and boost drop-off conversions.
• Serve as the strategic bridge between the creative production team, product development, and the Business Intelligence (BI) team to streamline data loops and feature deployments.
• Oversee relationships with external ad networks, platforms, and agency partners to ensure cutting-edge access to alpha/beta features.

Performance Marketing Manager

Growth Marketing

• Support the Global Growth Manager in driving data-backed initiatives to improve acquisition efficiency and channel performance.
• Analyze customer acquisition funnels, conversion points, and drop-offs to identify opportunities to improve onboarding and first transaction rates.
• Track and evaluate the performance of referral programs, associate channels, and marketing acquisition campaigns.
• Identify high-performing acquisition sources and recommend optimization strategies.
• Analyze customer funnel performance, cohort behaviour, and corridor trends to uncover growth opportunities.
• Build meaningful customer cohorts and behavioural segments using transactional and engagement data.
• Identify early churn indicators and provide insights for personalized engagement strategies.
• Assist in designing, setting up, and analyzing A/B tests and growth experiments across key acquisition and engagement touchpoints.
• Document experiment hypotheses, results, and insights in a structured knowledge repository.
• Capture learnings from campaigns and product usage to identify optimization opportunities.
• Prepare weekly and monthly dashboards covering acquisition metrics, activation, retention, churn, segmentation, and CLV.
• Maintain KPI dashboards tracking CAC drivers, funnel performance, corridor trends, and customer behaviour patterns.
• Prepare insight reports and performance summaries for leadership.
• Support planning, segmentation, and execution of retention, win-back, and engagement campaigns.
• Coordinate with CRM, Marketing, and Product teams to ensure accurate campaign execution.
• Work closely with Product, Marketing, Operations, RD, CX, Treasury, and CRM teams to support growth initiatives.
• Support PLG(product-led growth) efforts by analyzing product usage patterns and adoption metrics.
• Contribute ideas to improve user journeys, reduce friction, and enhance the overall customer experience.

Growth Acquisition Specialist

Manager

• Work directly with the Head of PBI to develop the annual commercial plan and contribute to the 3-year payments infrastructure roadmap
• Translate strategic direction from the Head of PBI into structured, actionable plans with clear milestones and owners
• Proactively identify gaps in ACE's payments infrastructure by engaging cross-functionally with Partner Success, Partner Onboarding, Operations, Finance etc.
• Bring forward commercial solutions — not just problems — with implementation pathways and business logic
• Own the commercial narrative for the PBI function, including contribution to the monthly CEO Brief and quarterly commercial reviews
• Identify, approach, and commercially evaluate new payments partners — card acquirers, APM providers, open banking rails, FX counterparties, and banking partners
• Involvement in all commercial negotiations: from first contact and term negotiation through to handshake before handover to PO
• Build and maintain a live pipeline of prospective partners with commercial assessments and prioritisation rationale
• Develop business cases for new partner additions including cost modelling, volume projections, and break-even analysis for Head of PBI sign-off
• Ensure all new commercial arrangements protect ACE's margins.
• Own the renegotiation pipeline for existing partners — tracking contract renewal dates, rate review windows, and volume-based tier unlock opportunities
• Use analyst-supplied data on FX costs, acquirer pricing, AR trends, and revenue leakage to build renegotiation mandates and target rate improvements
• Present renegotiation outcomes and savings to the Head of PBI with clear before/after commercial analysis
• Attend Quarterly Business Reviews and major partner strategy sessions alongside the Head of PBI
• Manage and direct the Commercial Analyst — setting priorities, reviewing outputs, and ensuring data quality underpins all commercial decisions

Executive Support Specialist

Chief Marketing Officer

Performance Marketing Manager

Growth Acquisition Specialist

Commercial Manager