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Growth Acquisition Specialist
ACE.SG (Action Community for Entrepreneurship)Data-driven Growth Acquisition Specialist focused on customer acquisition and analytics for ACE Money Transfer. Support global growth initiatives with a strong analytical approach.
Tech Stack
Tools & technologiesFirebase
About the role
Key responsibilities & impact- Support the Global Growth Manager in driving data-backed initiatives to improve acquisition efficiency and channel performance.
- Analyze customer acquisition funnels, conversion points, and drop-offs to identify opportunities to improve onboarding and first transaction rates.
- Track and evaluate the performance of referral programs, associate channels, and marketing acquisition campaigns.
- Identify high-performing acquisition sources and recommend optimization strategies.
- Analyze customer funnel performance, cohort behaviour, and corridor trends to uncover growth opportunities.
- Build meaningful customer cohorts and behavioural segments using transactional and engagement data.
- Identify early churn indicators and provide insights for personalized engagement strategies.
- Assist in designing, setting up, and analyzing A/B tests and growth experiments across key acquisition and engagement touchpoints.
- Document experiment hypotheses, results, and insights in a structured knowledge repository.
- Capture learnings from campaigns and product usage to identify optimization opportunities.
- Prepare weekly and monthly dashboards covering acquisition metrics, activation, retention, churn, segmentation, and CLV.
- Maintain KPI dashboards tracking CAC drivers, funnel performance, corridor trends, and customer behaviour patterns.
- Prepare insight reports and performance summaries for leadership.
- Support planning, segmentation, and execution of retention, win-back, and engagement campaigns.
- Coordinate with CRM, Marketing, and Product teams to ensure accurate campaign execution.
- Work closely with Product, Marketing, Operations, RD, CX, Treasury, and CRM teams to support growth initiatives.
- Support PLG(product-led growth) efforts by analyzing product usage patterns and adoption metrics.
- Contribute ideas to improve user journeys, reduce friction, and enhance the overall customer experience.
Requirements
What you’ll need- Minimum Graduation with relevant experince.
- Strong analytical skills with proficiency in Excel
- Understanding of growth funnels, cohort analysis, churn metrics, retention strategies, and campaign analytics.
- Familiarity with A/B testing and experimentation frameworks.
- Preferred experience with fintech/payments, CRM platforms, Firebase/Google Analytics, and segmentation tools.
- Strong communication and cross-functional collaboration skills.
- Curious mindset with strong problem-solving ability and eagerness to learn.
Benefits
Comp & perks- Five (5) days working - Saturday & Sunday OFF (All ACE Money Transfer offices accross the globe)
- Free Food Facility (Liaison Office - Kharian, Pakistan only)
- Free official transport (Liaison Office - Kharian, Pakistan only)
- Free Hostel/Executive Accommodation (Liaison Office - Kharian, Pakistan only)
- Provident Fund (ACE all Pakistan Offices only)
- Interest-Free Loans (ACE all Pakistan Offices only)
- Advance salary facilitation (ACE all Pakistan Offices only)
- Overtime (All ACE Offices across the Globe, as per policy)
- Medical and Life Coverage (ACE all Pakistan Offices only)
- Health Insurance (Overseas Offices)
- Pension contributions (UK, Ireland, and Australia)
- EOBI & PESSI (ACE all Pakistan Offices)
- Night Shift Allowance (ACE all Pakistan Offices)
- Annual Leaves (All ACE Offices across the Globe, as per policy)
- Sick and Casual Leaves (ACE all Pakistan Offices)
- Wedding Leaves (ACE all Pakistan Offices)
- Umrah and Hajj Leaves (ACE all Pakistan Offices)
- Bereavement Leaves (All ACE Offices across the Globe, as per policy)
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
ExcelGrowth FunnelsChurn MetricsRetention StrategiesCampaign AnalyticsSegmentation ToolsData AnalysisPerformance MetricsCustomer Behavior AnalysisExperimentation Frameworks
Soft Skills
CommunicationCross-Functional CollaborationProblem-SolvingCuriosityEagerness to Learn