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Growth Acquisition Specialist
ACE.SG (Action Community for Entrepreneurship)Data-driven Growth Acquisition Specialist focused on customer acquisition and analytics for ACE Money Transfer. Support global growth initiatives with a strong analytical approach.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong analytical capabilities in customer acquisition and retention strategies, utilizing tools like Excel and A/B testing frameworks to drive data-backed growth initiatives. Proficient in analyzing customer behavior and performance metrics to optimize marketing campaigns and enhance user experiences.
Highest-signal resume keywords
Analytical SkillsA/B TestingCohort AnalysisCustomer AcquisitionCRM Platforms
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
ExcelGrowth FunnelsChurn MetricsRetention StrategiesCampaign AnalyticsSegmentation ToolsData AnalysisPerformance MetricsCustomer Behavior AnalysisExperimentation Frameworks
Soft Skills
CommunicationCross-Functional CollaborationProblem-SolvingCuriosityEagerness to Learn
Tools & Technologies
CRM PlatformsFirebaseGoogle Analytics
Industry Keywords
FintechPaymentsCustomer EngagementUser JourneysAcquisition Efficiency
Tech Stack
Tools & technologiesFirebase
About the role
Key responsibilities & impact- Support the Global Growth Manager in driving data-backed initiatives to improve acquisition efficiency and channel performance.
- Analyze customer acquisition funnels, conversion points, and drop-offs to identify opportunities to improve onboarding and first transaction rates.
- Track and evaluate the performance of referral programs, associate channels, and marketing acquisition campaigns.
- Identify high-performing acquisition sources and recommend optimization strategies.
- Analyze customer funnel performance, cohort behaviour, and corridor trends to uncover growth opportunities.
- Build meaningful customer cohorts and behavioural segments using transactional and engagement data.
- Identify early churn indicators and provide insights for personalized engagement strategies.
- Assist in designing, setting up, and analyzing A/B tests and growth experiments across key acquisition and engagement touchpoints.
- Document experiment hypotheses, results, and insights in a structured knowledge repository.
- Capture learnings from campaigns and product usage to identify optimization opportunities.
- Prepare weekly and monthly dashboards covering acquisition metrics, activation, retention, churn, segmentation, and CLV.
- Maintain KPI dashboards tracking CAC drivers, funnel performance, corridor trends, and customer behaviour patterns.
- Prepare insight reports and performance summaries for leadership.
- Support planning, segmentation, and execution of retention, win-back, and engagement campaigns.
- Coordinate with CRM, Marketing, and Product teams to ensure accurate campaign execution.
- Work closely with Product, Marketing, Operations, RD, CX, Treasury, and CRM teams to support growth initiatives.
- Support PLG(product-led growth) efforts by analyzing product usage patterns and adoption metrics.
- Contribute ideas to improve user journeys, reduce friction, and enhance the overall customer experience.
Requirements
What you’ll need- Minimum Graduation with relevant experince.
- Strong analytical skills with proficiency in Excel
- Understanding of growth funnels, cohort analysis, churn metrics, retention strategies, and campaign analytics.
- Familiarity with A/B testing and experimentation frameworks.
- Preferred experience with fintech/payments, CRM platforms, Firebase/Google Analytics, and segmentation tools.
- Strong communication and cross-functional collaboration skills.
- Curious mindset with strong problem-solving ability and eagerness to learn.
Benefits
Comp & perks- Five (5) days working - Saturday & Sunday OFF (All ACE Money Transfer offices accross the globe)
- Free Food Facility (Liaison Office - Kharian, Pakistan only)
- Free official transport (Liaison Office - Kharian, Pakistan only)
- Free Hostel/Executive Accommodation (Liaison Office - Kharian, Pakistan only)
- Provident Fund (ACE all Pakistan Offices only)
- Interest-Free Loans (ACE all Pakistan Offices only)
- Advance salary facilitation (ACE all Pakistan Offices only)
- Overtime (All ACE Offices across the Globe, as per policy)
- Medical and Life Coverage (ACE all Pakistan Offices only)
- Health Insurance (Overseas Offices)
- Pension contributions (UK, Ireland, and Australia)
- EOBI & PESSI (ACE all Pakistan Offices)
- Night Shift Allowance (ACE all Pakistan Offices)
- Annual Leaves (All ACE Offices across the Globe, as per policy)
- Sick and Casual Leaves (ACE all Pakistan Offices)
- Wedding Leaves (ACE all Pakistan Offices)
- Umrah and Hajj Leaves (ACE all Pakistan Offices)
- Bereavement Leaves (All ACE Offices across the Globe, as per policy)