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ACE.SG (Action Community for Entrepreneurship)

Performance Marketing Manager

ACE.SG (Action Community for Entrepreneurship)

Performance Marketing Manager at ACE Money Transfer driving aggressive customer growth through paid acquisition channels. Leading strategy, optimization, and collaboration across creative and product teams.

Posted 7/11/2026full-timeRemote • 🇮🇳 IndiaMid-LevelSeniorWebsite

About the role

Key responsibilities & impact
  • Lead the strategy, scaling, and optimization of our paid acquisition channels to drive aggressive customer growth.
  • Transition between high-level growth strategy and data-driven execution, taking full ownership of significant marketing budgets.
  • Lead cross-functional initiatives between creative, data/BI, and product teams to maximize return on investment (ROI), scale user acquisition, and build sustainable retention loops.
  • Define and execute the end-to-end paid growth strategy across Google Ads, Meta, TikTok, Programmatic, and emerging discovery engines.
  • Manage and optimize a substantial multi-channel marketing budget, ensuring capital is efficiently deployed to hit CAC, ROAS, and volume targets.
  • Develop targeted, localized acquisition strategies across diverse geographic corridors and customer segments to maximize market penetration.
  • Supervise the technical implementation of marketing stacks, ensuring robust tracking via GA4, Mobile Measurement Partners (MMPs like Adjust/AppsFlyer), and server-side tracking (Conversions API).
  • Analyze complex user journey data and event logs to continuously refine attribution models and identify hidden bottlenecks in the acquisition funnel.
  • Establish frameworks for growth reporting, delivering high-level performance insights, cohort analysis, and strategic recommendations directly to C-suite leadership.
  • Partner with content and design teams to build a high-velocity creative pipeline, shifting asset generation toward emotionally resonant, high-performing concepts.
  • Lead Conversion Rate Optimization (CRO) initiatives across landing pages, app stores (ASO), and user onboarding flows to eliminate friction and boost drop-off conversions.
  • Serve as the strategic bridge between the creative production team, product development, and the Business Intelligence (BI) team to streamline data loops and feature deployments.
  • Oversee relationships with external ad networks, platforms, and agency partners to ensure cutting-edge access to alpha/beta features.

Requirements

What you’ll need
  • 5+ years of dedicated experience in performance marketing or growth marketing, with a proven track record of scaling budgets and hitting strict acquisition targets (experience in FinTech, mobile apps, or transaction-driven business models is highly preferred).
  • Advanced, strategic expertise in Meta Ads Manager, Google Ads (including advanced Search, App Campaigns, and Performance Max), and TikTok Ads.
  • Deep understanding of data tracking architecture, LTV modeling, cohort retention, and multi-touch attribution.
  • Relentless commitment to data-backed experimentation (A/B and multivariate testing) across audiences, copy, creatives, and UX.
  • Highly analytical, macro-focused but execution-aware, capable of communicating complex data performance into clear, actionable business strategies for non-technical stakeholders.

Benefits

Comp & perks
  • Five (5) days working - Saturday & Sunday OFF (All ACE Money Transfer offices accross the globe)
  • Free Food Facility (Liaison Office - Kharian, Pakistan only)
  • Free official transport (Liaison Office - Kharian, Pakistan only)
  • Free Hostel/Executive Accommodation (Liaison Office - Kharian, Pakistan only)
  • Provident Fund (ACE all Pakistan Offices only)
  • Interest-Free Loans (ACE all Pakistan Offices only)
  • Advance salary facilitation (ACE all Pakistan Offices only)
  • Overtime (All ACE Offices across the Globe, as per policy)
  • Medical and Life Coverage (ACE all Pakistan Offices only)
  • Health Insurance (Overseas Offices)
  • Pension contributions (UK, Ireland, and Australia)
  • EOBI & PESSI (ACE all Pakistan Offices)
  • Night Shift Allowance (ACE all Pakistan Offices)
  • Annual Leaves (All ACE Offices across the Globe, as per policy)
  • Sick and Casual Leaves (ACE all Pakistan Offices)
  • Wedding Leaves (ACE all Pakistan Offices)
  • Umrah and Hajj Leaves (ACE all Pakistan Offices)
  • Bereavement Leaves (All ACE Offices across the Globe, as per policy)

ATS Keywords

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Hard Skills & Tools
Growth MarketingCohort RetentionMulti-Touch AttributionA/B TestingUser Acquisition StrategyBudget ManagementLTV ModelingEvent Log AnalysisCreative Pipeline DevelopmentMarket Penetration Strategy
Soft Skills
Analytical ThinkingCommunicationCross-Functional LeadershipStrategic PlanningExecution Awareness