Acclaro

Product Marketing Manager

Acclaro

full-time

Posted on:

Location Type: Remote

Location: New York • United States

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About the role

  • Drive the product narrative from conception to launch, partnering closely with Product and cross‑functional teams to translate early ideas into market‑ready stories, assets, and GTM plans
  • Develop clear, compelling product messaging and value propositions rooted in customer insights and competitive analysis
  • Partner closely with Product to understand roadmap priorities and translate features into user-centric stories
  • Build and maintain sales enablement tools such as battlecards, feature comparisons, objection‑handling guides, and demo scripts
  • Build personas, segmentation models, and competitive frameworks to sharpen market focus and identify opportunities
  • Collaborate with Demand Generation, Brand, and Content teams to ensure GTM alignment across channels and campaigns
  • Support lifecycle initiatives to increase product adoption, engagement, and retention
  • Continuously assess market trends, customer needs, and competitive movements to inform strategic decisions

Requirements

  • Bring 3–5 years of experience in product marketing, solutions marketing, or a related function (B2C SaaS, tech, or localization preferred)
  • Hold a bachelor's Degree in a related field or equivalent professional or military experience.
  • Have strong skills in market research, customer segmentation, and competitive analysis
  • Are a natural storyteller who can simplify complex ideas for a range of audiences
  • Communicate with clarity, confidence, and the ability to influence without authority
  • Enjoy cross‑functional collaboration and know how to build strong relationships with Product, Sales, and Marketing
  • Excel at staying focused, organized, and effective in a dynamic, fast‑moving environment
  • Bring a strong customer empathy lens, always tying insights back to messaging and GTM strategy
  • Stay level‑headed and solutions‑oriented when handling multiple deadlines
Benefits
  • Flexible Work Style: Enjoy remote work, flexible PTO, and a healthy work-life balance.
  • Competitive Compensation & Benefits: Market-leading pay, bonuses, and comprehensive medical and retirement plans.
  • People-First Culture: Work in a supportive, inclusive environment that values your voice and well-being.
  • Recognition & Support: Be seen and celebrated through regular recognition programs and supportive leadership.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingsolutions marketingmarket researchcustomer segmentationcompetitive analysissales enablement toolsGTM strategyproduct messagingvalue propositionslifecycle initiatives
Soft Skills
storytellingcommunicationinfluence without authoritycross-functional collaborationrelationship buildingorganizationfocuscustomer empathyadaptabilityproblem-solving
Certifications
bachelor's degree