Accelerated Digital Media

Senior Account Manager, SEM

Accelerated Digital Media

full-time

Posted on:

Origin:  • 🇺🇸 United States • Illinois

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Salary

💰 $85,000 - $100,000 per year

Job Level

Senior

About the role

  • Develop and execute SEM strategies in line with client objectives. Conduct keyword research and competitive analysis. Create and manage campaign budgets and forecasts. Develop a robust testing roadmap and ensure continuous evolution of client’s SEM programs. Develop comprehensive Quarterly Business Reports (QBRs) with the team that includes highlights of last quarter and top testing priorities for the upcoming quarter. Stay updated on industry trends, algorithm changes, and emerging technologies to maintain a competitive edge. Create, optimize, and manage PPC campaigns on platforms like Google Ads, Bing Ads, and others. Write and optimize ad copy for maximum click-through rates (CTR). Set up and optimize landing pages for conversion rate optimization (CRO). Implement A/B tests and other optimization strategies. Monitor and analyze campaign performance using various analytics tools. Generate regular reports to track KPIs and campaign effectiveness. Maintain regular communication with clients to understand their business goals and objectives. Present campaign results, insights, and recommendations to clients. Address client queries and concerns promptly. Lead and mentor a team of SEM Account Managers. Delegate tasks, set performance goals, and provide guidance. Conduct team meetings and training sessions.

Requirements

  • Bachelor's degree in Marketing, Advertising, Business, or related field (Master's preferred). Proven experience (typically 5+ years) in Search, Shopping, and Performance Max campaign management. Certification in Google Ads and other relevant digital advertising platforms Marketing Agency experience required. Strong analytical skills and proficiency in data analysis tools. Excellent communication and presentation skills. Leadership and team management experience. Proficiency in SEO (Search Engine Optimization) is a plus. Familiarity with web analytics tools like Google Analytics.