Academy of Art University School of Game Development

Marketing

• Develop and lead an integrated marketing strategy aligned with the University’s mission, strategic priorities, enrollment objectives, and long-term institutional sustainability
• Serve as a strategic advisor to the President and senior leadership on market trends, competitive positioning, prospective student behavior, emerging technologies, and growth opportunities
• Strong experience developing marketing strategies for both domestic and international student population
• Lead marketing across the prospective student journey (from awareness and inquiry through application, enrollment, start and retention) and understanding the complexity of the enrollment lifecycle
• Partner closely with Admissions to optimize and strengthen lead quality, nurture, re-engagement, conversion, and overall funnel performance
• Establish clear visibility into key performance measures, including inquiries, applications, registrations, starts, acquisition costs, conversion, and return on marketing investment
• Lead strategy and performance across paid media, search, social, SEO, content, email, CRM-supported nurture, retargeting, partnerships, and emerging channels
• Build a rigorous test-and-learn culture across audiences, media, creative, messaging, offers, and conversion pathways
• Strengthen analytics, attribution, forecasting, and executive reporting so that investment decisions are grounded in credible, actionable data
• Partner with Brand Storytelling and institutional leaders to strengthen market positioning and communicate the distinctive value of an Academy of Art University education
• Develop differentiated strategies for undergraduate, graduate, online, on-campus, transfer, readmission, domestic, and international audiences
• Provide senior oversight of and holding accountable, external agencies, consultants, media partners, and technology vendors, with clear expectations for transparency and performance
• Evaluate and responsibly deploy emerging technologies, including artificial intelligence and automation, to improve personalization, efficiency, analytics, and prospective student engagement
• Build strong cross-functional alignment across Marketing, Admissions, Finance, academic leadership, and other key partners

Vice President, Marketing

Designer

• Prepare for each class by reviewing existing online course content
• Follow the existing syllabus and course outline
• Communicate with students via our online learning system
• Check-in and post to the class six days a week
• Post check-in schedule in the first module
• Respond to questions within 24 hours
• Be responsive to student needs and concerns
• Evaluate and grade student work
• Provide assignment feedback within 3 business days of the close of the module period
• Participate in class discussions as indicated in the course outline
• Complete and submit all progress grades as well as mid-term and final grades
• Email students who are absent from class
• Communicate concerns to other University departments as needed
• Perform additional instructor duties as assigned by the Department Director
• Participate in University training for teaching in Brightspace

Art and Design Instructors, Part-time

Financial Planning and Analysis

• Independently manage a portfolio of continuing students through the financial process
• Answer student questions and anticipate financial concerns in a manner that is customer focused
• Counsel students to ensure financial obligations are honored
• Analyze and evaluate student financial need and review funding sources
• Inform and advise students and parents regarding eligibility and responsibilities of financial aid programs
• Review and evaluate required documentation and package awards
• Provide assistance in collections and communications regarding student accounts
• Track all financial aid documents
• Keep students informed of their financial aid file and refund status
• Run periodic reports prior to and during the term

Student Financial Services Representative

Director

• Work with Directors of Enrollment to identify training needs and formulate training tools, processes, and strategies to meet those needs.
• Conduct new hire onboarding for Admissions staff working with students throughout the student lifecycle.
• Assist with the development, organization, and maintenance of training manuals, visual aids and other educational materials as it relates to programmatic information, time management, enrollment management technology, the admissions pipeline and process, outreach throughout the student lifecycle and retention best practices.
• Monitor and evaluate the effectiveness of training programs by providing ongoing training support and training sessions for the Admissions staff.
• Collaborate with supervisor to evaluate Admissions and staff performance and provide individual coaching and training programs as needed.
• Design and deliver scalable learning programs across onboarding, compliance, functional, and professional skill areas.
• Ensure learning initiatives support key business priorities, transformation efforts, and operational effectiveness.
• Promote learning programs through clear, consistent communication.
• Ensure employees understand available learning opportunities and how to access them.

Vice President, Marketing

Art and Design Instructors, Part-time

Student Financial Services Representative

Director, Training & Development