Vice President, Marketing

Academy of Art University School of Game Development

Vice President of Marketing leading Academy of Art University's marketing strategy at a pivotal moment. Strengthening market position, advancing enrollment objectives, and improving marketing performance.

Posted 7/10/2026full-timeRemote • 🇺🇸 United StatesLead💰 $125,000 - $155,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and lead an integrated marketing strategy aligned with the University’s mission, strategic priorities, enrollment objectives, and long-term institutional sustainability
Serve as a strategic advisor to the President and senior leadership on market trends, competitive positioning, prospective student behavior, emerging technologies, and growth opportunities
Strong experience developing marketing strategies for both domestic and international student population
Lead marketing across the prospective student journey (from awareness and inquiry through application, enrollment, start and retention) and understanding the complexity of the enrollment lifecycle
Partner closely with Admissions to optimize and strengthen lead quality, nurture, re-engagement, conversion, and overall funnel performance
Establish clear visibility into key performance measures, including inquiries, applications, registrations, starts, acquisition costs, conversion, and return on marketing investment
Lead strategy and performance across paid media, search, social, SEO, content, email, CRM-supported nurture, retargeting, partnerships, and emerging channels
Build a rigorous test-and-learn culture across audiences, media, creative, messaging, offers, and conversion pathways
Strengthen analytics, attribution, forecasting, and executive reporting so that investment decisions are grounded in credible, actionable data
Partner with Brand Storytelling and institutional leaders to strengthen market positioning and communicate the distinctive value of an Academy of Art University education
Develop differentiated strategies for undergraduate, graduate, online, on-campus, transfer, readmission, domestic, and international audiences
Provide senior oversight of and holding accountable, external agencies, consultants, media partners, and technology vendors, with clear expectations for transparency and performance
Evaluate and responsibly deploy emerging technologies, including artificial intelligence and automation, to improve personalization, efficiency, analytics, and prospective student engagement
Build strong cross-functional alignment across Marketing, Admissions, Finance, academic leadership, and other key partners

Requirements

What you’ll need

Experience in higher education required (with proven experience with education technology, consumer services, subscription businesses, marketplaces, and other sectors with complex, high-consideration customer journeys)
Significant progressive leadership experience in marketing, growth, customer acquisition, enrollment marketing, or a related field
Demonstrated success leading complex, multi-channel strategies tied to measurable business, revenue, customer, or enrollment outcomes
Deep expertise in performance marketing, digital acquisition, analytics, attribution, conversion optimization, and customer journey strategy
Experience managing significant marketing investments and making disciplined resource allocation decisions
Proven success leading and holding agencies, consultants, vendors, and strategic partners accountable for performance
Strong analytical judgment and the ability to translate complex data into clear executive decisions and action
Exceptional communication skills and the executive presence to work effectively with senior leadership and governance bodies
Bachelor’s degree or equivalent combination of education and significant relevant experience.

Benefits

Comp & perks

health insurance
401k options
paid vacation based on years of service (15 days' accrual at start)
paid holidays
paid sick leave
commuter benefit program
opportunity to take one undergraduate course tuition free each semester

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Marketing StrategyDigital AcquisitionConversion OptimizationAnalyticsAttributionSEOCRMEmail MarketingPaid MediaContent Marketing

Soft Skills

Exceptional Communication SkillsAnalytical JudgmentExecutive Presence