Social Media Manager
ABM Industries
internship
Posted on:
Location Type: Remote
Location: California • United States
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About the role
- Reaching out to and managing paid social partners for campaign goal execution
- Coordinating internally with different projects to arrange deliverables among vendors
- Working with Data, Content, Marketing, and Legal in optimizing daily paid post performance to ensure reasonable KPI and the compliance of high-level content strategy and brand guideline
- Overseeing holistic social strategy of owned, paid, and earned socials to ensure a complete brand presence and consistency in brand personality across social channels
- Organizing brainstorming sessions between social team and cross-functional teams to develop detailed plan of social amplification strategy and creative ideas
- Communicating with other countries in localizing US initiated campaigns, managing project execution, asset development, and promotional plan
- Managing marketing intelligence tools for influencer/social account resources assessment
- Taking requests from teams and projects and manage social listening tools for sentiment and social engagement monitoring
- Continuing to develop internal data tracking tool, user persona analysis, content source dashboard, etc. with product and data teams to improve the proficiency of social projects
- Analyzing daily performance data to figure out tactics in optimizing post-performance combining qualitative and quantitative
- Supporting teams in data insights and campaign element setup using internal tools
- Supporting in global initiatives such as Brand Insider Projects to promote other products
Requirements
- At least 5-7 years of overall experience with expertise in managing a team of 3-4 preferred
- Detail oriented and has strong analytical skills
- Understand the social communities with hands on experience in managing social medias
- Familiar with ABM Go Networks community and shows a deep understanding of the content ecosystem
- Strong influencer marketing background in both driving brand goals and conversion goals
- Great communication skills and will be able to handle multiple projects at the same time
- Strong project management skills and comfortable in communicating across timezones
- Proficiency in using tools like Appsflyer, SproutSocial, Talkwalker, Tableau, Hootsuite, Tubular, etc.
- Understand basic coding of SQL and Datawarehouse
- Deep understanding in mobile internet and the competitive landscape of ABM Go/ByteDance
Benefits
- Employees can work remotely
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
social media managementinfluencer marketingdata analysisproject managementSQLdata warehousingcontent strategyKPI optimizationsocial listeninguser persona analysis
Soft Skills
detail orientedanalytical skillscommunication skillsmultitaskingteam managementcross-functional collaborationcreativitylocalizationtime managementproblem solving