ABM Industries

Social Media Manager

• Reaching out to and managing paid social partners for campaign goal execution• Coordinating internally with different projects to arrange deliverables among vendors• Working with Data, Content, Marketing, and Legal in optimizing daily paid post performance to ensure reasonable KPI and the compliance of high-level content strategy and brand guideline• Overseeing holistic social strategy of owned, paid, and earned socials to ensure a complete brand presence and consistency in brand personality across social channels• Organizing brainstorming sessions between social team and cross-functional teams to develop detailed plan of social amplification strategy and creative ideas• Communicating with other countries in localizing US initiated campaigns, managing project execution, asset development, and promotional plan• Managing marketing intelligence tools for influencer/social account resources assessment• Taking requests from teams and projects and manage social listening tools for sentiment and social engagement monitoring• Continuing to develop internal data tracking tool, user persona analysis, content source dashboard, etc. with product and data teams to improve the proficiency of social projects• Analyzing daily performance data to figure out tactics in optimizing post-performance combining qualitative and quantitative• Supporting teams in data insights and campaign element setup using internal tools• Supporting in global initiatives such as Brand Insider Projects to promote other products