Work with some of Allergan’s top accounts and help them utilize digital marketing strategies and tactics to generate leads and nurture them all the way through to purchase.
Teach these accounts and numerous internal Allergan stakeholders the importance of various digital touchpoints in the Allergan customer journey.
Gain buy in and support for Allergan-product-focused campaigns at the practice level by building close relationships with relevant stakeholders.
Lead both in-market and online training courses to ensure Allergan’s key accounts are well positioned to take advantage of digital marketing channels to help grow their business.
Participate with the sales team in the customer targeting process, which involves the development of strategic digital marketing plans, incorporating consulting services, corporate initiatives, and hands-on account support.
Direct the development of company digital marketing programs.
Manage the research, analysis, and monitoring of financial, technological, and demographic factors, and design marketing plans to capitalize on market opportunities with key accounts.
Evaluate the needs and areas of opportunity for Allergan’s key accounts and manage the development, delivery and execution of specific digital marketing enhancement programs based on account objectives.
Act as subject matter expert on best practices for digital marketing capabilities; advise accounts on process and technical execution.
Develop clear pre-call meeting objectives and ensure timely communication and follow up with customers.
Demonstrate leadership in the account selling process and provide long term competitive advantage.
Identify opportunities and speak at local, regional and/or national conferences and society meetings.
Provide oversight of digital operations and makes recommendations/solutions to operational issues.

Requirements

Bachelor’s Degree required.
Master’s Degree preferred
7+ years’ experience in Digital Marketing
Willingness to travel 25% of the time
Agency experience preferred
B2C experience preferred
Experience working at a corporation a plus
Sales experience a plus
Knowledge of the Medical Aesthetic space a plus
Must have hands-on experience with key digital marketing channels: paid search, paid social, organic social, content marketing, SEO, website optimization, email marketing, and more.
Must have a deep understanding of important digital platforms: Google Analytics, Google Ads, Facebook Ads Manager, Facebook, Instagram, WordPress CMS, marketing automation tools, technical SEO tools, and more.
Must be able to juggle dozens of accounts and projects at once; needs to be somebody who does whatever it takes to get the job done.
Must also be comfortable in a large business setting where overcommunication is needed and necessary.
Need to be able to take complex information, distill into simple, easy-to-understand content, and distribute and communicate across Allergan’s matrix organization.
Able to strategically segment large projects into smaller, actionable deliverables, effectively prioritizing a high volume of work across the business.
Continually seeks opportunities to drive process change and supports organization through change.
Identifies opportunities to innovate and evolve while proactively driving new ways of working.
Expert communication, presentation and material preparation skills required.
A proven track record of personal success and ambitious undertakings.
A passion for building, bringing to market, and scaling digital products and services.
Valid driver’s license issued by the state/province in which the individual resides, and a good driving record is required.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

digital marketingpaid searchpaid socialorganic socialcontent marketingSEOwebsite optimizationemail marketingmarketing automationtechnical SEO

Soft Skills

leadershipcommunicationpresentationproject managementstrategic thinkingrelationship buildingproblem solvingadaptabilityinnovationtime management

Certifications

Bachelor’s DegreeMaster’s Degree