Responsible for growing Allergan’s Medical aesthetic business by delivering digital marketing consultative support to key Allergan Medical customers.
Create world-class digital marketing strategies and action plans on behalf of Allergan’s key accounts to support paid search, paid social, organic social, content marketing, SEO, website optimization, email marketing, and more.
Oversee the development of end-to-end performance reporting capabilities, highlighting efficacy of campaigns and identifying synergies and opportunities to ensure strong revenue growth of cash-based products
Work with some of Allergan’s top accounts and help them utilize digital marketing strategies and tactics to generate leads and nurture them all the way through to purchase.
Teach these accounts and numerous internal Allergan stakeholders the importance of various digital touchpoints in the Allergan customer journey.
Participate with the sales team in the customer targeting process, which involves the development of strategic digital marketing plans, incorporating consulting services, corporate initiatives, and hands-on account support.
Direct the development of company digital marketing programs.
Evaluate the needs and areas of opportunity for Allergan’s key accounts and manage the development, delivery and execution of specific digital marketing enhancement programs based on account objectives.
Act as subject matter expert on best practices for digital marketing capabilities; advise accounts on process and technical execution.
Develop clear pre-call meeting objectives and ensure timely communication and follow up with customers.
Demonstrate leadership in the account selling process and provide long term competitive advantage.
Identify opportunities and speak at local, regional and/or national conferences and society meetings.
Provide oversight of digital operations and makes recommendations/solutions to operational issues.

Requirements

Bachelor’s Degree required
Master’s Degree preferred
7+ years’ experience in Digital Marketing
Willingness to travel 25% of the time
Agency experience preferred
B2C experience preferred
Experience working at a corporation a plus
Sales experience a plus
Knowledge of the Medical Aesthetic space a plus
Must have hands-on experience with key digital marketing channels: paid search, paid social, organic social, content marketing, SEO, website optimization, email marketing, and more.
Must have a deep understanding of important digital platforms: Google Analytics, Google Ads, Facebook Ads Manager, Facebook, Instagram, WordPress CMS, marketing automation tools, technical SEO tools, and more.
Must be able to juggle dozens of accounts and projects at once; needs to be somebody who does whatever it takes to get the job done.
Must also be comfortable in a large business setting where overcommunication is needed and necessary.
Need to be able to take complex information, distill into simple, easy-to-understand content, and distribute and communicate across Allergan’s matrix organization.
Able to strategically segment large projects into smaller, actionable deliverables, effectively prioritizing a high volume of work across the business.
Continually seeks opportunities to drive process change and supports organization through change.
Identifies opportunities to innovate and evolve while proactively driving new ways of working.
Expert communication, presentation and material preparation skills required.
A proven track record of personal success and ambitious undertakings.
A passion for building, bringing to market, and scaling digital products and services.
Valid driver’s license issued by the state/province in which the individual resides, and a good driving record is required.

Benefits

Health insurance
401(k) matching
Paid time off
Remote work options

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

digital marketingpaid searchpaid socialorganic socialcontent marketingSEOwebsite optimizationemail marketingperformance reportingaccount management

Soft Skills

leadershipcommunicationpresentation skillsproject managementstrategic thinkingproblem-solvinginnovationadaptabilitycollaborationcustomer engagement