Abbott

Global Franchise Director

Abbott

full-time

Posted on:

Location Type: Hybrid

Location: Plymouth • California • Minnesota • United States

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Salary

💰 $171,300 - $342,700 per year

Job Level

Lead

About the role

  • Responsible for setting the Division’s strategic direction and tactical implementation of full life-cycle activities for your assigned market segment.
  • Typically a highly experienced manager.
  • Decisions tend to be more tactical and operational.
  • Geographic scope of operation tends to be at the country level.
  • Typically accountable for budget.
  • Generalists within the job family or responsible for activities across multiple sub families such as: market research, oversight of product development and design.
  • Pricing, launch new products, oversee advertising campaigns, and monitor sales performance.
  • Contributes to business planning at the executive level to develop a marketing strategy consistent with the organization’s overall mission, vision, and objectives.
  • Define advertising objectives, recommend choice of media, and allocate resources so advertising campaigns are effective, economical, and appropriate for intended audience.
  • Select and manage ongoing relationships with vendors.
  • Adjust marketing strategy and plans to meet changing markets and competitive conditions.

Requirements

  • Bachelor’s degree or equivalent experience required
  • MBA or Master’s degree is preferred
  • 12+ years of experience with or exposure to sales and/or marketing in the following areas: healthcare, medical devices, or medical diagnostics to develop the competence required to meet the skills and responsibilities of the position
  • Strong understanding of market and customer dynamics and understanding of sales processes
  • Understanding of the Structural Heart space, including emerging trends, competitive landscape, and patient needs.
  • A strong grasp of upstream and downstream marketing strategies with a global perspective on the Structural Heart business.
  • Experience in Transcatheter Aortic Valve Implantation (TAVI) space preferred.
  • The ability to work effectively and consistently with senior leadership to plan and execute on business priorities.
  • Experienced in building and leading high-performance teams while driving growth in a fast-paced, high visibility, and strategically important business unit.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
market researchproduct developmentadvertising strategysales performance monitoringbusiness planningupstream marketingdownstream marketingTranscatheter Aortic Valve Implantation (TAVI)budget managementstrategic direction
Soft Skills
leadershiptactical decision-makingrelationship managementadaptabilityteam buildingcommunicationstrategic planningcollaborationproblem-solvingexecutive engagement
Certifications
Bachelor’s degreeMBAMaster’s degree