Abacum

Content & Marketing Operations Specialist

Abacum

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Tech Stack

WordPress

About the role

  • Manage the editorial calendar and content pipeline.
  • Draft and coordinate with external writers, PMMs, and subject matter experts to produce blog posts, case studies, competitive content, and email copy on schedule.
  • Own SEO and AEO execution - publishing optimized content, managing technical SEO updates, building internal links, and monitoring rankings.
  • Build and maintain email nurture sequences, newsletter sends, event promotion emails, and lifecycle campaigns in HubSpot.
  • Own the Abacum marketing website in Framer.
  • Publish new pages, update existing content, manage landing pages for campaigns.
  • Own PostHog, Google Analytics 4, and marketing reporting.
  • Manage lead routing, lead scoring, email workflows, form management, and CRM hygiene.
  • Maintain server-side tracking, UTM conventions, and campaign tracking.
  • Admin for marketing tech stack including Framer, PostHog, HubSpot, Semrush, Screaming Frog, AirOps, Stape, and related tools.

Requirements

  • 3–5 years in B2B SaaS marketing with experience across both content production and marketing operations.
  • Strong HubSpot experience (workflows, lead scoring, email automation, reporting).
  • Comfortable with website CMS platforms (Framer, Webflow, WordPress).
  • Working knowledge of analytics tools — PostHog, GA4, or similar.
  • Solid writing and editing skills.
  • Organized and process-oriented.
  • Comfortable in a small, fast-moving team.
Benefits
  • Competitive compensation including equity package
  • Competitive vacation policy
  • Access to Meditopia
  • Hybrid working model and flexible working hours
  • Personal development including language courses
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
SEOAEOemail marketingcontent productionlead scoringanalyticswritingeditingcampaign trackingCRM management
Soft Skills
organizationalprocess-orientedcommunicationcollaborationadaptability