AAA

Social Media Strategist

AAA

full-time

Posted on:

Location Type: Hybrid

Location: Worthington • Ohio • United States

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Salary

💰 $55,284 - $91,173 per year

About the role

  • Translate integrated campaign briefs and core creative concepts into platform-specific social executions that reinforce the overarching idea while optimizing for each channel.
  • Lead the concepting, creation, and execution of organic social content when social is the primary or sole activation channel, developing channel-first ideas aligned to business and audience objectives.
  • Execute social activations that align to integrated campaign concepts, ensuring consistency in messaging, tone, and visual storytelling across platforms.
  • Develop and produce static and video assets optimized for platform behaviors, formats, and best practices across Instagram, TikTok, YouTube, Facebook, X, LinkedIn, Pinterest, and emerging platforms.
  • Apply strong creative judgment and performance-driven thinking to ensure social content delivers engagement, positive sentiment, and downstream impact.
  • Leverage AI-powered tools and modern editing platforms to efficiently produce, iterate, test, and optimize social content.
  • Identify, track, and thoughtfully leverage social trends, cultural moments, and platform-native formats in ways that support campaign objectives and brand standards.
  • Serve as on-camera talent when appropriate and identify or source internal Associates, Members, and customer voices to bring authenticity and credibility to social content.
  • Optimize social content using working knowledge of Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) principles, ensuring captions, headlines, and supporting elements are structured for discoverability.
  • Collaborate closely with editors, designers, videographers, content strategists, and marketing partners to bring social executions to life quickly and consistently.
  • Partner with business line marketers and campaign teams to align social activation timing, sequencing, and deliverables.
  • Monitor content performance and sentiment, using insights to inform optimization, iteration, and future social recommendations.
  • Support test-and-learn approaches by experimenting with formats, messaging, and creative variations within established brand guardrails.
  • Ensure all social content adheres to brand standards, voice, tone, and legal or compliance guidelines.
  • Contribute to the ongoing evolution of social best practices, workflows, and creative standards within the Content team.
  • Other duties as assigned.

Requirements

  • Bachelor’s degree in Marketing, Communications, Journalism, or a related field, or an equivalent combination of education and relevant experience
  • 2 years of experience in social media content creation, digital content, or a related role required
  • Proven experience creating and executing organic social content across multiple platforms, with a strong emphasis on short-form video required
  • Demonstrated ability to concept, produce, and edit social content using modern tools and platforms required
  • Working knowledge of SEO and GEO principles as applied to social content.
  • Strong understanding of social media trends, platform behaviors, and audience engagement drivers required
Benefits
  • Competitive annual salary
  • Annual Bonus + Annual Merit Increase Eligibility
  • Hybrid schedule (3 days on-site weekly)
  • Comprehensive health benefits package
  • 3+ weeks of paid time off accrued during your first year
  • 401(K) plan with company match up to 7%
  • Professional development opportunities and tuition reimbursement
  • Paid time off to volunteer & company-sponsored volunteer events throughout the year
  • Free AAA Premier Membership
  • Health & Wellness Program
  • Health Concierge Service
  • Life Insurance
  • Short Term/Long Term Disability
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
social media content creationdigital contentshort-form video productionconceptingeditingSearch Engine Optimization (SEO)Generative Engine Optimization (GEO)performance-driven thinkingvisual storytellingcontent optimization
Soft Skills
creative judgmentcollaborationcommunicationaudience engagementadaptabilitytrend analysisauthenticitycredibilityproblem-solvingtime management