Senior Salesforce Marketing Cloud Architect
A5
full-time
Posted on:
Location Type: Hybrid
Location: Toronto • Canada
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Job Level
About the role
- Translate business and marketing requirements into technical design that considers the entire customer experience, including making best practice recommendations for optimal technical performance and raising gaps if they exist
- Incorporate multi-platform and/or multi-channel requirements in architectural designs
- Interpret complex requirements and develop data-driven solutions
- Participate in key sessions with clients, such as requirements gathering, demos, trainings, etc.
- Clearly and articulately document technical solutions, including data design documents and user-facing maintenance instructions
- Identify and document opportunities for optimization in existing Marketing Cloud environments
- Complete initial setup of Marketing Cloud instances, including establishing business units, SAP, sender profiles, send classifications, users and roles, etc.
- Establish Marketing Cloud data and contact schema, including designing business unit data flow structure and hierarchy
- Develop multi-channel journeys, complex automations, personalized emails, and dynamic CloudPages
- Utilize Automation Studio to develop data-driven processes such as custom data manipulation via SQL, automated FTP import/exports, audience selection and filtering, and more
- Utilize Journey Builder to develop complex omni-channel communication flows
- Develop custom CloudPage solutions, including forms, preference centers, landing pages, and more
- Use Content Builder to build and deploy emails using content blocks
- Use AMPscript to develop complex dynamic personalization in emails and CloudPages
- Participate in implementations of advanced Marketing Cloud studios, such as Interaction Studio and Datorama
Requirements
- 3+ years' experience with Salesforce Marketing Cloud
- Bachelor’s degree or equivalent practical experience
- Must possess Marketing Cloud Consultant and/or Marketing Cloud Developer certifications
- Demonstrated proficiencies within environment applications, particularly with Automation Studio, Journey Builder, and Email Studio
- Experience in Mobile Studio, Interaction Studio, Datorama, and/or Audience Studio (DMP) a plus
- Working knowledge of Sales Cloud, Service Cloud, and/or other core Salesforce products
- Proficiency in AMPscript, SQL, and Server-Side Javascript
- Experience in Web programming (e.g. JavaScript, HTML, CSS, XML)
- Advanced knowledge of SOAP and REST APIs
- Experience with Marketing Cloud Connect, experience in other technical integrations a plus (i.e. Heroku, MuleSoft, Customer 360, etc)
- Experience with web personalization a plus
- Experience working with data lakes and warehouses such as AWS
- Experience working in an agile development framework
- Familiarity with JIRA, Confluence, or other Team Collaboration software
- Detail-oriented individual with the ability to quickly ramp up on new projects
- Demonstrated ability of using analytical and problem-solving skills in a fast-paced environment
- Strong presentation skills, oral and written communication skills, and interpersonal skills
- Ability to work independently as well as balance and prioritize numerous tasks within a collaborative team environment
Benefits
- Flexible work arrangements
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Salesforce Marketing CloudAutomation StudioJourney BuilderEmail StudioAMPscriptSQLServer-Side JavascriptSOAP APIsREST APIsWeb programming
Soft Skills
analytical skillsproblem-solving skillspresentation skillsoral communication skillswritten communication skillsinterpersonal skillsdetail-orientedability to prioritize tasksability to work independentlycollaborative team environment
Certifications
Marketing Cloud ConsultantMarketing Cloud Developer