A5

Senior MarTech Manager

A5

full-time

Posted on:

Location Type: Hybrid

Location: Toronto • Canada

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Job Level

Senior

Tech Stack

CloudSDLCSQL

About the role

  • Manage and cultivate assigned partner relationships, balancing stakeholder objectives with scalable, reusable solutions.
  • Lead discovery conversations to clarify business needs, assess feasibility, and shape solution options, trade-offs, and recommended approaches.
  • Translate partner goals into clear, actionable requirements and delivery artifacts (user stories, acceptance criteria, process flows, data needs, and reporting requirements) to support efficient execution.
  • Own end-to-end solution design for marketing automation use cases across audience, segmentation, orchestration, personalization, and measurement, aligned to enterprise standards.
  • Partner with Technology and Data teams to define integration and data requirements (batch/API/event-based where applicable), data quality expectations, and downstream usage patterns for marketing activation.
  • Define and promote best practices and standards across marketing automation, including journey design patterns, testing and validation approaches, documentation, and change management expectations.
  • Support governance expectations by ensuring solutions align with privacy, security, accessibility, and applicable consent and communication requirements, coordinating required reviews and approvals.
  • Provide consultation and technical guidance during build and implementation, helping teams resolve design questions, dependencies, and risks.
  • Create and maintain documentation that enables long-term supportability and partner self-serve understanding, including solution overviews and operational runbooks where needed.
  • Communicate progress and outcomes through clear status updates, decision logs, and concise executive-ready summaries.
  • Stay current on industry trends and platform capabilities to identify practical improvements and modernization opportunities.

Requirements

  • 4+ years of experience in digital marketing technology, marketing operations, marketing automation, or comparable roles involving solution design and stakeholder consulting.
  • 3+ years of experience delivering marketing automation programs (email, SMS, push, and other digital messaging channels) in a complex enterprise environment.
  • 2+ years of hands-on experience with Salesforce Marketing Cloud (SFMC) or another enterprise-level marketing automation platform.
  • Strong ability to lead through influence and consult with senior partners, including managing trade-offs, scope, and expectations.
  • Proficiency with SQL for segmentation, data validation, and troubleshooting.
  • Working knowledge of HTML and CSS for content troubleshooting and channel implementation constraints.
  • Strong written and verbal communication skills, with the ability to translate between business and technical audiences.
  • Experience working in Agile and/or SDLC delivery models, collaborating across product, engineering, data, and analytics teams.
  • Nice to have: Salesforce Marketing Cloud certification(s) or comparable experience: Salesforce Certified Marketing Cloud Email Specialist, Salesforce Certified Marketing Cloud Consultant, Salesforce Certified Marketing Cloud Administrator.
  • Knowledge of CRM, CDP, and customer data concepts (identity, preferences, consent, suppression) and how they enable activation.
  • Experience supporting data integrations for marketing use cases (APIs, file-based transfers, event data) and partnering with data engineering teams.
  • Knowledge and experience with other Salesforce products and/or other cloud platforms is an asset.
Benefits
  • Hybrid work arrangement
  • Opportunity to work in a growing Salesforce Practice
  • Professional development opportunities

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
marketing automationsolution designSQLHTMLCSSdata integrationdata validationdigital messagingAgileSDLC
Soft skills
stakeholder managementconsultationinfluencecommunicationdocumentationproblem-solvingcollaborationleadershipchange managementgovernance
Certifications
Salesforce Certified Marketing Cloud Email SpecialistSalesforce Certified Marketing Cloud ConsultantSalesforce Certified Marketing Cloud Administrator