54

Marketing Strategy Account Director

54

full-time

Posted on:

Location Type: Hybrid

Location: Wimbledon • United Kingdom

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Job Level

Lead

About the role

  • - Event Brand and campaign development
  • - Work with the creative department to develop the look and feel of new event campaigns
  • - Develop campaign strategies for events, ensuring consideration of target audiences, identifying appropriate tactics and channels to engage (and where necessary ‘convert’)
  • - Co-ordinate a team to ensure that key workstreams are activated and delivered in keeping with pre-agreed timelines
  • - Oversee the planning, execution, and optimization of content calendars across key platforms
  • - Work with internal and external content creators to deliver high-quality assets (video, static, reels, stories, etc.)
  • - Ensure social media engagement, follower growth, and performance metrics align with campaign goals
  • - Use insights and analytics to inform content decisions and platform selection
  • - Align storytelling and content output with brand values and campaign objectives
  • - The Marketing Strategy, Account Director will lead on the agency’s key Marketing accounts and will need to ensure the very highest levels of delivery
  • - As the account lead, the Marketing Strategy, Account Director will be responsible for the delivery of our services and meeting client KPIs
  • - Oversight of services including sales & marketing strategy, PR & comms, advertising, social media management, digital marketing, event activation, content development, research & analysis
  • - Manage work in progress (WIP) documents and delivery of regular reports
  • - Oversee the procurement and management of external agencies, when necessary
  • - Build trust and support amongst key business leaders and industry stakeholders
  • - Liaise with key stakeholders to ensure maximum leverage of external channels and ensure objectives are being considered throughout
  • - Work with, and across, internal departments to generate shared benefits through the delivery of campaigns
  • - Excellent communication and team player
  • - Have strong relations and regular dialogue with all other senior managers to ensure solutions to overall departmental objectives are catered for
  • - Provide concise updates to senior management and key stakeholders

Requirements

  • - Knowledge of current trends relating to sports marketing
  • - Knowledge of sport, lifestyle and news media internationally
  • - Experience working in travel/tourism/destination/event marketing
  • - Experience working across the marketing mix and delivering strategic solutions, utilising a range of modern marketing tactics and practices
  • - Experience in developing cross-channel campaigns for consumer facing brands or events
  • - Ability to deal with information in a confidential manner and respond with sensitivity
  • - Excellent written and verbal communication skills
  • - Good organisational skills and the ability to manage a variety of tasks
  • - Administrative and IT skills, and an ability to maintain records and produce reports
  • - A strong network within the Singapore and global golf/sports industry
  • - Be an excellent up-and-down manager
  • - Degree level from accredited college or University – preferably in Business, Sports or Marketing
  • - Minimum of 7 years of marketing experience
  • - Middle East work experience preferred
  • - Problem solver
  • - Ability to work flexible hours
Benefits
  • - Competitive Salary
  • - Annual Discretionary Company Bonus – up to 8% - 3% Company & 5% Individual
  • - Pension scheme
  • - Life Assurance
  • - Income Protection
  • - 25 days annual leave (+ public holidays), pro-rated & Birthday off
  • - Increased annual leave with years of service
  • - Employee Assistance Program (EAP)
  • - Private Healthcare
  • - Enhanced Parental Leave
  • - Staff clothing
  • - Working hours will be from 09.00 to 17.30 with an hour taken for lunch between 12.00 and 14.00
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
event brand developmentcampaign strategiescontent calendar optimizationsocial media managementdigital marketingcontent developmentreportingcross-channel campaignsstrategic solutionsmarketing mix
Soft Skills
excellent communicationteam playerorganizational skillsproblem solversensitivitytrust buildingstakeholder managementup-and-down managementflexibilityrelationship management
Certifications
degree in Businessdegree in Sportsdegree in Marketing