Ecommerce Lead
4th & Reckless
full-time
Posted on:
Location Type: Hybrid
Location: Altrincham • 🇬🇧 United Kingdom
Visit company websiteJob Level
Senior
About the role
- Own daily, weekly, and monthly site performance, balancing revenue, conversion, and margin targets.
- Analyse performance across product, traffic, onsite behaviour, and marketing channels to identify growth opportunities.
- Own and deliver the digital trading calendar, ensuring launches, promotions, and drops are executed with the customer journey in mind.
- Take ownership of the onsite customer journey, ensuring navigation, PLPs, PDPs, checkout, and mobile experience are optimised for conversion.
- Identify and implement UX and CRO improvements, using data, insight, and testing to enhance engagement and reduce friction.
- Lead A/B testing and continuous optimisation initiatives in partnership with internal teams and external partners.
- Work closely with the Ecom Merchandiser to optimise category structure, product sequencing, and onsite storytelling.
- Ensure product pages are fully enriched with high-quality imagery, copy, sizing, and fit information to support performance.
- Manage promotional setup, onsite messaging, and banners to ensure smooth and accurate execution.
- Lead and manage the Customer Care team, ensuring a consistent and seamless customer experience.
- Use customer feedback, service data, and pain points to inform improvements across the site and journey.
- Oversee product uploads, inventory accuracy, and pricing integrity, ensuring operational excellence.
- Partner with Marketing to align campaigns, storytelling, and acquisition strategies with onsite performance and conversion goals.
- Collaborate with Buying & Merchandising to highlight bestsellers, key drops, and inventory priorities.
- Work with Creative to ensure product presentation and content are optimised for both brand and performance.
- Deliver weekly and monthly performance reporting across commercial KPIs and experience metrics.
- Translate insight into clear actions and recommendations to continuously improve trading performance and customer experience.
Requirements
- Experience in an e-commerce trading, digital merchandising, or e-commerce optimisation role, ideally within fashion or consumer retail.
- Strong analytical capability with hands-on experience using Google Analytics / GA4, Shopify analytics, and trading reports.
- Solid understanding of UX, CRO, and digital customer journeys, and how they drive commercial outcomes.
- Comfortable balancing commercial priorities with experience-led improvements.
- Confident working cross-functionally in a fast-paced environment.
- Strong communication skills and attention to detail.
- Experience working with Shopify Plus.
- Understanding of SEO fundamentals.
- Exposure to email and CRM platforms (e.g. Klaviyo).
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
A/B testingUX improvementsCROdata analysise-commerce optimisationdigital merchandisingSEOperformance reportingcustomer journey optimizationinventory management
Soft skills
analytical capabilitycommunication skillsattention to detailcross-functional collaborationcustomer focusproblem-solvingleadershipadaptabilitystrategic thinkingtime management