4th & Reckless

Head of Marketing

4th & Reckless

full-time

Posted on:

Location Type: Hybrid

Location: Altrincham • United Kingdom

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Job Level

Lead

About the role

  • **Your Responsibilities:**
  • **Brand & Marketing Strategy**
  • - Develop and own the 360º brand and marketing strategy to deepen desire, conversation and community around 4th & Reckless.
  • - Define brand positioning, messaging and seasonal priorities in partnership with Creative and Design.
  • - Lead annual and quarterly marketing planning, including campaign roadmap, channel strategy and growth initiatives.
  • - Use cultural insights, social trends and competitive intelligence to inform forward-thinking brand direction.
  • **Social & Content**
  • - Oversee social vision, content strategy and channel performance across all global platforms.
  • - Build an engaged, loyal community through best-in-class storytelling, platform innovation and two-way communication.
  • - Set tone-of-voice and creative standards that ensure consistency and brand elevation.
  • **Influencer & Events**
  • - Lead influencer and creator strategy across tiers — from everyday advocates to top-tier talent.
  • - Drive impactful seeding programs, paid collaborations and long-term ambassador relationships.
  • - Ensure influencer partnerships deliver measurable brand heat, reach and authentic connection.
  • - Own the strategy and execution of brand events, activations and pop-ups to drive buzz and emotional engagement.
  • **Partnerships & Collaborations**
  • - Identify and secure partnerships and collaborations that elevate brand perception and cultural relevance.
  • - Manage launch plans end-to-end, ensuring cross-functional alignment and impact.
  • **Leadership & Team Management**
  • - Lead, inspire and develop a growing team across marketing disciplines.
  • - Foster a culture of experimentation, creativity and accountability.
  • - Partner closely with Creative, Design, E-commerce and Product teams to deliver cohesive, insight-driven campaigns.
  • - Own and manage the marketing budget, ensuring efficient investment and measurable ROI.
  • **Performance & Insights**
  • - Use analytics, customer data and market insights to refine strategies and optimise performance.
  • - Report on KPIs related to brand growth, engagement, community, influencer ROI and event success.

Requirements

  • **About You:**
  • - Extensive experience in brand or marketing roles, ideally in fashion and lifestyle brands
  • - Strong strategic thinker with a proven track record of building brand heat and community.
  • - Deep understanding of social media culture, digital landscapes and influencer ecosystems.
  • - Strong taste level and ability to balance creative ambition with commercial goals.
  • - Experience leading teams and working cross-functionally at a senior level.
  • - Confident communicator with the ability to sell ideas, inspire teams and manage multiple stakeholders.
  • - Thrives in a fast-paced, dynamic and entrepreneurial environment.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
brand strategymarketing strategycontent strategycampaign planninganalyticsKPI reportinginfluencer strategyevent managementcommunity engagementsocial media management
Soft Skills
strategic thinkingteam leadershipcommunicationcreativitycollaborationaccountabilityinspirationstakeholder managementadaptabilityentrepreneurial mindset