4ocean PBC

Account Manager

• Lead the strategy and execution of inbound marketing programs that drive awareness, traffic, lead capture, and conversion for 4ocean’s B2B and partnership business.
• Own the website as a lead-generation and storytelling engine, improving landing pages, conversion paths, forms, calls-to-action, and user journeys to increase qualified pipeline.
• Build and manage a content marketing engine that includes thought leadership, case studies, landing pages, one-pagers, email nurture content, partner proof points, and other assets that help brands understand the value of partnering with 4ocean.
• Develop and optimize SEO and organic content strategies that increase discoverability among brand, sustainability, ESG, procurement, and partnership decision-makers.
• Build and manage lifecycle email programs and automated nurture flows in HubSpot to move leads from inquiry to marketing qualified lead to sales qualified opportunity.
• Support re-marketing and account-based marketing efforts that engage high-value target accounts with relevant content, proof points, and conversion pathways.
• Manage and optimize the marketing technology stack, including HubSpot, analytics, reporting, website tools, and other platforms that improve campaign execution and funnel visibility.
• Track, analyze, and report on key performance indicators including website conversion, marketing qualified leads, sales qualified leads, funnel conversion, campaign performance, and marketing contribution to pipeline.
• Partner with the Account team and Creative team as a strategic point of contact to support partner launches, campaigns, activations, and ongoing account growth.
• Create strong creative briefs that clearly define business goals, audience, message, deliverables, timelines, and success metrics for activation work.
• Build and coordinate partner-facing assets such as decks, one-pagers, landing pages, email campaigns, social copy, and co-branded materials that help bring the 4ocean story to life.
• Support the development of campaigns that show how brands can create credible social, community, and environmental impact through verified ocean plastic removal and reuse.
• Help ensure that partner activations reflect 4ocean’s voice, proof, and positioning, emphasizing measurable impact over vague sustainability language.

Growth Marketing Manager – B2B & Partnerships