3M

Director, Area Brand & Portfolio Leadership – Consumer Business Group – EMEA

3M

full-time

Posted on:

Location Type: Hybrid

Location: Bracknell • United Kingdom

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Job Level

Senior

About the role

  • Define and customise the area portfolio strategy, converting it into clear priorities and growth execution plans
  • Lead the Area Marketing plan to ensure assigned brands are aligned to consumer and channel insights
  • Develop portfolio programs that support area sales, shopper marketing execution, and Point of Sales growth
  • Serve as the link between market needs and global teams, bringing forward insights from consumers, customers, competitors, and channels
  • Understand market trends and customer playbooks to guide portfolio development and NPI direction
  • Define consumer insight needs and manage budget allocation for brand priorities across countries and channels
  • Chair Area Sales & Operating Plan Portfolio and Demand Reviews, collaborating closely with global demand planning
  • Lead Area New Products Introduction, including product development, commercialization, marketing launch strategy and cross‑functional execution
  • Define and execute pricing strategies based on local dynamics and global pricing corridors
  • Manage weekly and monthly operating rhythms, including demand alignment, performance reviews, and commercial processes
  • Assure product compliance in line with the EMEA regulations
  • Partner with Global Segment Leadership to align area plans with global portfolio direction
  • Collaborate with Research & Development on new products introduction priorities
  • Work with Area Enterprise Supply Chain functions providing input on product value streams, unit cost improvement and demand planning
  • Support Country Shopper Marketing and Area Business Group Marketing in executing branding and consumer experience strategies

Requirements

  • Proven ability to translate complex strategies into clear, actionable execution plans
  • Experience in Channel, Sales, or Portfolio Management
  • Experience in Marketing Management roles
  • Strong ability to influence and collaborate across functional teams at multiple levels
  • Demonstrated track record of driving results in dynamic, matrixed environments
  • Agile leadership style with the ability to adapt quickly to changing business needs
  • Fluent in English language both verbal and written
  • Bachelor's degree or higher (completed and verified prior to start) from an accredited institution
Benefits
  • Freedom to explore and encourage curiosity and creativity
  • Collaboration with innovative and diverse people around the world
  • Opportunities for professional development
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
portfolio strategymarketing plansales executionshopper marketingnew product introductionpricing strategiesbudget managementproduct compliancedemand planningcommercialization
Soft Skills
influencecollaborationleadershipadaptabilitycommunicationstrategic thinkingresults-drivencross-functional teamworkproblem-solvinginsight generation
Certifications
Bachelor's degree