Online Marketing Manager – Multi-Traffic, Freelance
Compado
CRM, Direct Mail and Digital Marketing Specialist
20four7VA
part-time
Posted on:
Location: 🌎 Anywhere in the World
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Manage lead generation, digital marketing, and CRM operations for a Greenville County real estate business
- Pull and filter ~500 leads/month from First American DataTree and perform skip tracing using Smarter Contact
- Store, prioritize, and maintain lead data in Lofty CRM; set up notifications and pipeline tracking
- Prepare and organize leads for weekly direct mail campaigns (~100 mailers/week) using Lob.com; monitor delivery and responses and update CRM outcomes
- Set up and customize Lofty CRM’s IDX website with lead capture forms and configure Smart Plans/automations
- Integrate Ylopo leads into Lofty CRM using Zapier or direct integrations and provide ongoing CRM maintenance
- Configure and manage Facebook and Google PPC campaigns, monitor performance, and optimize within a $150–$250 monthly budget
- Build and configure landing pages in Lofty CRM following branding guidelines and track metrics like cost-per-lead and website traffic
- Log tasks, progress, and issues in Lofty CRM or a shared workspace; provide daily updates by 8:00 PM EST and weekly reports on lead generation, ad results, website traffic, and time spent
Requirements
- Senior Level experience (requested experience tier level: Senior Level)
- Availability ~20-30 hours/week (approximately 4–6 hours per day, five days per week)
- Ability to work EST timezone and provide daily updates by 8:00 PM EST
- Excellent communicator; neutral accent preferred
- Ability to work independently, meet deadlines, and proactively identify and solve issues
- Experience with Lofty CRM (or similar) and configuring CRM automations, Smart Plans, and IDX websites
- Experience integrating leads (Ylopo) via Zapier or direct integrations
- Familiarity with First American DataTree, Smarter Contact (skip tracing), and direct mail platforms like Lob
- Experience managing digital ad campaigns (Facebook Ads, Google PPC) and building landing pages
- Experience with data management, lead prioritization, pipeline tracking, and reporting
- Strong attention to detail, organizational skills, and proactive problem-solving mindset
