1840 & Company

Social Media Analytics, Insights Manager

1840 & Company

full-time

Posted on:

Location Type: Remote

Location: Colombia

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Salary

💰 $1 per hour

About the role

  • Track and analyze performance across social platforms (e.g., LinkedIn, Meta, X, TikTok, YouTube).
  • Monitor key metrics, including: Reach and impressions, Engagement rates, Follower growth, Video performance
  • Identify trends, patterns, and opportunities for optimization.
  • Use Google Analytics (GA4) to analyze: Traffic from social channels, User behavior on site, Conversion paths and events
  • Connect social media activity to: Website engagement, Lead generation, Conversion outcomes
  • Build and maintain standardized dashboards and reports for leadership and teams.
  • Deliver weekly and monthly performance reports with: Insights, Key trends, Actionable recommendations
  • Partner with social, content, and paid media teams to improve performance.
  • Define KPIs and benchmarks aligned with business goals.

Requirements

  • 3–6+ years experience in social media analytics or digital analytics
  • Strong hands-on experience with Google Analytics (GA4)
  • Experience analyzing data from multiple social platforms
  • Ability to synthesize data into insights and recommendations
  • Strong Excel / Google Sheets skills
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
social media analyticsdigital analyticsdata analysisGoogle AnalyticsGA4ExcelGoogle Sheetsperformance trackingreportingKPI definition
Soft Skills
data synthesisinsight generationrecommendation formulationcollaborationcommunication