12twenty

Senior Product Marketing Manager

12twenty

full-time

Posted on:

Location Type: Remote

Location: California • United States

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Salary

💰 $180,000 per year

Job Level

Senior

About the role

  • Own and evolve the core messaging platform for 12twenty across segments (universities, employers, alumni).
  • Deeply understand the competitive landscape and create differentiated positioning.
  • Translate product capabilities into clear, value-based messaging frameworks tailored to ICPs and personas.
  • Build the GTM playbook for new product introductions (NPI), including alumni solutions, AI features, and employer-focused offerings.
  • Partner with product, CS, sales, and marketing to define launch goals, packaging, and success metrics.
  • Drive voice-of-customer efforts to shape roadmap and market-facing messaging.
  • Create high-impact enablement information (battlecards, playbooks, decks, competitive talking points).
  • Partner with sales and BDRs to study findings and improve conversion at every stage of the funnel.
  • Deliver training sessions that build confidence in the field and promote consistent messaging.
  • Maintain deep knowledge of customer needs, buying behavior, and decision criteria across segments.
  • Drive market segmentation, TAM/SAM/SOM analysis, and ICP and persona development to guide strategy.
  • Use research to uncover whitespace opportunities and shape strategic bets.

Requirements

  • 5–8+ years of experience in B2B SaaS product marketing, ideally in multi-sided platforms or HR/edtech.
  • Proven track record of owning messaging, launching products, and enabling sales.
  • A strategic thinker with exceptional communication skills who is equally strong at crafting narratives and influencing cross-functional stakeholders.
  • Highly analytical, able to use data to shape decisions and drive alignment.
  • Comfortable in ambiguity, able to build structure where none exists.
  • Passionate about helping students, universities, and employers succeed.
Benefits
  • Competitive salary
  • Generous PTO policy
  • Full benefits, including 401(k)
  • Regular team happy hours and activities
  • Remote work flexibility
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B SaaS product marketingmessaging frameworksgo-to-market (GTM) strategymarket segmentationTAM/SAM/SOM analysiscompetitive analysisdata analysisproduct launchenablement materialsvoice-of-customer
Soft Skills
strategic thinkingcommunication skillsnarrative craftinginfluencing stakeholdersanalytical skillsadaptabilitytraining deliverycustomer empathycollaborationproblem-solving