12twenty

Account Executive

• Build and maintain strong relationships with Career Services administrators and other key stakeholders at campuses
• Conduct virtual and in-person platform demonstrations tailored to the needs of Career Services administrators
• Achieve quarterly and annual sales targets by generating scalable revenue
• Create and negotiate sales proposals and contracts
• Collaborate with the Implementation, Customer Success, and Product Teams to gather feedback and influence product features

University Account Executive

Product Marketing

• Own and evolve the core messaging platform for 12twenty across segments (universities, employers, alumni).
• Deeply understand the competitive landscape and create differentiated positioning.
• Translate product capabilities into clear, value-based messaging frameworks tailored to ICPs and personas.
• Build the GTM playbook for new product introductions (NPI), including alumni solutions, AI features, and employer-focused offerings.
• Partner with product, CS, sales, and marketing to define launch goals, packaging, and success metrics.
• Drive voice-of-customer efforts to shape roadmap and market-facing messaging.
• Create high-impact enablement information (battlecards, playbooks, decks, competitive talking points).
• Partner with sales and BDRs to study findings and improve conversion at every stage of the funnel.
• Deliver training sessions that build confidence in the field and promote consistent messaging.
• Maintain deep knowledge of customer needs, buying behavior, and decision criteria across segments.
• Drive market segmentation, TAM/SAM/SOM analysis, and ICP and persona development to guide strategy.
• Use research to uncover whitespace opportunities and shape strategic bets.

University Account Executive

Senior Product Marketing Manager