1-800 CONTACTS

Director of Growth Marketing

1-800 CONTACTS

full-time

Posted on:

Location Type: Hybrid

Location: Draper • Utah • United States

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Job Level

Lead

About the role

  • Leverage a broad understanding of the market landscape to identify key areas of competitive difference and develop messaging framework aligned to key audiences.
  • Perform market analysis and competitive intelligence research to inform new ideas or existing program improvements
  • Build and execute the annual brand strategy to strengthen awareness, desirability, and cultural relevance in vision care.
  • Develop a brand awareness strategy that drives awareness, resonance and engagement with new audiences.
  • Oversee campaign development — creative concepts, casting, PR, influencer partnerships, and brand collaborations.
  • Evolve brand tone, content pillars, and storytelling across channels (web, email, social, and paid).
  • Drive consistent creative standards across all touch points.
  • Develop a deep understanding of our first-party data and third-party data to deploy toward creative and messaging direction and campaign targeting objectives.
  • Partner with Marketing Operations to continue to expand our capabilities across platforms, including shopping feeds, first-party audience building, remarketing, and lead capture and nurture.
  • Partner with Storefront teams to develop optimal customer onboarding experiences.
  • Align with Promotions and Performance Marketing teams on optimal use of discounts to drive conversion while maintaining margin.
  • Act as the connective tissue between internal leadership and external partners, ensuring brand consistency and growth alignment across all channels.
  • Roll up your sleeves with our agency partners — from ad creative and email flows to influencer and PR moments.
  • Develop a multi-channel strategy for scalable growth, optimizing paid channels and continually exploring new ones.
  • Own the new customer acquisition target working with the extended marketing team to define the growth plan, channel mix, data & analytics across all segments.
  • Drive the creation and optimization of programmatic customer journeys for acquisition and re-acquisition.
  • Optimize upper funnel awareness for incrementality and continually for improved results.
  • Develop acquisition strategies to create a predictable pipeline focused on expanded audience reach and market presence.
  • Attract prospects, leads, and new customers through fully integrated campaigns aligned to key audiences at different stages of the funnel.

Requirements

  • Bachelor’s degree in business, marketing, advertising administration, communications, or a related field.
  • 8+ years of experience leading high-performing growth marketing, with experience in DTC eCommerce.
  • Experience in Brand Marketing leveraging insights from consumer trends, social activities, competitive landscape, and distribution channels to expand marketing opportunities.
  • Experience building scalable and repeatable growth models and processes.
  • A vast knowledge of leveraging data to quickly identify opportunities for growth and to prove which growth strategies are the best path forward.
  • Have a deep understanding of segmentation and audience targeting.
  • Willing to get your hands dirty and be in the weeds in addition to developing strategy.
  • A proven people-first and thoughtful leader who has helped their teams grow professionally and realize success in their current roles.
  • Ability to hire, train, deploy, and manage excellent, talented marketing professionals.
  • You can easily pivot between high-level strategic thinking and vision setting to execution with an eye on outcomes & details. You are okay with ambiguity, and generally thrive in it.
  • Highly collaborative nature, with a track record of building strong relationships.
Benefits
  • Free eye exams for your entire family
  • Deep discounts on lenses, glasses, and other services
  • Amazing healthcare coverage
  • 401(k) match
  • Flexible PTO
  • Tuition reimbursement program
  • In-house restaurant with highly discounted meals (Steak dinner under $6)
  • Free snacks, ice cream, and drinks every day
  • Full onsite gym

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
growth marketingbrand marketingdata analysisaudience targetingcampaign developmentmarket analysiscompetitive intelligencecustomer acquisitionmulti-channel strategyprogrammatic customer journeys
Soft skills
leadershipcollaborationstrategic thinkingrelationship buildingproblem-solvingadaptabilitycommunicationteam developmentcreativityexecution focus
Certifications
Bachelor’s degree in businessBachelor’s degree in marketingBachelor’s degree in advertising administrationBachelor’s degree in communications