Social Media Manager

• Manage and execute day-to-day social media marketing activities across key platforms.
• Create, schedule, and publish engaging content to support book promotion campaigns.
• Support awareness and attendance for book launches, signings, and promotional events.
• Coordinate closely with the client team on campaign messaging and timelines.
• Engage with online audiences and help build community visibility around the book.
• Collaborate with PR and event stakeholders to align promotional efforts.
• Identify opportunities to grow reach and engagement organically.
• Track campaign performance and provide recommendations where needed.

Freelance Social Media Marketer – Book Launch Campaign

• Own Niche's organic social strategy across B2C and B2B channels, developing and implementing platform-specific approaches that grow our brand and move our business forward
• Partner with the Head of Content to align social with broader content, brand, and business goals to ensure social is integrated into campaigns, product launches, partner building strategies, and key company moments
• Define and lead our ambassador, influencer, and community strategies: identifying the right partners, managing contracts, budgets, and briefs, and building ongoing connections with key audiences across platforms
• Monitor emerging channels, audience behaviors, new platform features, and algorithm changes to make proactive recommendations on where and how Niche should show up next
• Lead content ideation and production, working individually as well as with internal teams and external creators to deliver content that's high-quality, on-brand, culturally relevant, and built to resonate on each platform
• Be Niche's ears on the ground. Proactively surface what you're seeing in communities and conversations, pitching fresh content ideas and translating trends and signals into usable insights for broader brand and marketing efforts
• Drive the biweekly content planning cycle across Lifecycle, B2B, and Comms/Content teams, and develop SOPs that keep content creation, publishing, testing, and community engagement consistent and scalable
• Spot trends early, and run structured test-and-learn pilots
• Own performance tracking for organic social; moving fluidly between quantitative data and qualitative signals to surface what's working, what's not, and what to do next
• Stay current on how AI tools and LLM-powered search are shaping brand discovery as well as how brands like Niche get found and cited, and how social can influence those outcomes
• Lead experimentation with new formats, workflows, and approaches that leverage AI to increase speed, quality, and impact

Senior Social Media Manager

• Develop, manage, and execute both organic and paid social media strategies
• Highlight our culture and increase awareness of career opportunities at Fidelity
• Collaborate with cross-functional teams including design, copywriting, and legal
• Support execution of our employer brand social media strategy
• Manage content calendars and ensure timely delivery of assets
• Create a positive working environment and foster open communication

Social Media Associate

• Execute and schedule content across brand accounts (Facebook, Instagram, Bluesky, LinkedIn, X, and emerging platforms) using SproutSocial
• Support the development and execution of social media initiatives that drive awareness and engagement across NORAM and EMEA markets
• Track and report on performance metrics, surfacing insights that inform ongoing content decisions
• Write and produce social content posts, stories, graphics briefs — that translate complex technical concepts into content worth sharing
• Collaborate with content, design, DevRel, and marketing teams to execute campaigns and support broader marketing initiatives
• Support field and event marketing efforts helping coordinate pre-event buzz, speaker promotions, live coverage, and post-event recaps
• Manage community interactions monitoring comments and DMs, flagging key conversations, and responding within approved brand voice guidelines
• Research emerging trends, tools, and competitor approaches and bring recommendations to the team for review and prioritization
• Help maintain and grow the EveryoneSocial employee advocacy program — curating shareable content and supporting advocate onboarding

Social Media Coordinator

• Work alongside the marketing team to learn social media strategy, content creation, and digital marketing from the inside.
• Go through structured onboarding, bi-weekly one-on-one sessions with your supervisor, and a portfolio review at the end of your term.
• All work produced is reviewed before any use; expect feedback, revisions, and rework.
• Observe classes and practice photographing and recording with supervisor’s guidance.
• Draft Reels, TikTok-style videos, and graphics—plan on multiple rounds of feedback before anything is considered finished.
• Help organize existing assets in Brandfolder under your supervisor’s direct instruction.

Social Media, Marketing Intern

• Develop and implement social media strategies
• Maintain a favorable image of the company with various audiences
• Analyze responses to social media and recommend improvements
• Collaborate with internal and external partners for messaging

Director of Social Media – Intelligence

• Own and define the social media strategy across Bitly and QRCG by Bitly, driving decisions about channel prioritization, content approach, engagement tactics, and platform expansion based on performance data and market trends.
• Lead social amplification and coordination for product launches and integrated marketing campaigns, aligning messaging, timing, and execution across Brand & Content, Product Marketing, and cross-functional partners.
• Develop and maintain a multi-channel community engagement program, including Bitly's Reddit presence with accountability for evaluating and recommending investment in emerging platforms.
• Translate social and community performance data into strategic insights and recommendations, delivering regular reporting to senior leadership and identifying opportunities to improve share of voice, sentiment, and audience engagement.
• Manage budgets, agency relationships, and external contractors supporting social and community goals, ensuring quality, on-brand execution and clear accountability for results.
• Define and evolve visual standards for social content across platforms, producing and adapting assets directly while establishing guidelines that ensure brand consistency, creative quality, and execution speed at scale.
• Partner with the Brand & Content team to support executive thought leadership content and ghostwriting.
• Serve as the team's internal expert on social platform trends, audience behavior, and AI-powered tools that improve efficiency and scale content production across channels

Senior Social Media and Community Manager

• Lead Multichannel Strategy: Develop and execute a comprehensive social media roadmap across LinkedIn, YouTube, Instagram, and X, ensuring a primary focus on high-growth strategies for our core professional channels - LinkedIn and YouTube
• Curate the Editorial Social Media Narrative: Own the master social media calendar to ensure a cohesive, high-signal narrative across all channels; you will strategically sequence content to prevent "noise" and ensure that product updates, thought leadership, and culture stories align into a unified, professional brand experience for our audience
• Architect AI-Ready Distribution: Execute a strategic roadmap for LinkedIn and YouTube alongside the creative team which optimizes video content, transcripts, articles, and metadata to maximize UpGuard’s visibility in AI-driven search results
• Lead Employee Advocacy: Build and manage an employee advocacy program, empowering our internal experts to become industry thought leaders and amplifying our brand reach through authentic, non-corporate accounts
• Optimize Product Campaigns: Partner with Product Marketing and Campaign Managers ensure complex product launches and feature updates are translating into high-performing social campaigns
• Coordinate the Social Proof Engine: Act as the lead orchestrator for our social proof program, collaborating with PMMs, Content and Video teams to oversee production and atomisation
• Optimize for Performance: Monitor key performance metrics and leverage data-driven insights to refine content strategy and maximize organic reach
• Oversee Content Production: Work closely with the Design and Video teams to produce high-quality visual assets, from short-form clips to long-form educational series
• Monitor Industry Trends: Stay ahead of the curve on social media algorithms, emerging platforms, and cybersecurity news to keep UpGuard at the forefront of the conversation

• Create engaging social media content across various platforms, including Instagram and Facebook.
• Assist in developing and implementing social media strategies to increase brand awareness.
• Monitor and respond to comments and messages on social media channels.
• Analyze social media metrics to track engagement and growth.
• Collaborate with the marketing team to align social media campaigns with overall goals.
• Research and stay updated on industry trends and competitor activities.
• Help organize and promote events through social media channels.
• Support the creation of promotional materials and graphics for online use.

Social Media Intern

• Support content creation across social media, email marketing, blog articles, and promotional materials
• Create organic content for social media and adhere to the Culligan brand guidelines across all platforms and locations
• Construct compelling, audience-targeted copy and visuals catered to our residential and commercial customer base
• Assist with video content production, including scripting, scheduling, and coordinating employee spotlights and educational video series
• Manage and update company social media platforms across all five locations, ensuring consistency in brand voice and timely posting
• Build and maintain a collaborative monthly content calendar with scheduled posts, campaign milestones, and promotional timing
• Help plan, execute, and monitor marketing campaigns and promotions, including seasonal pushes, product-focused initiatives, and special events
• Create, execute, and analyze social media and digital marketing campaigns; compile performance reports with key metrics
• Support multi-location paid advertising efforts, including tracking budgets, monitoring campaign performance, and flagging optimization opportunities
• Assist in planning and coordinating community events, local sponsorships, and charity initiatives across all markets
• Attend events as needed to capture content, represent the brand, and support on-site promotional efforts
• Help identify and pursue local partnership opportunities that align with Culligan's community presence
• Maintain and organize campaign assets, creative files, and project timelines using Monday.com
• Monitor dealership websites, social media pages, and local business listings for accuracy and brand consistency
• Maintain positive working relationships with management and employees across all locations
• Complete projects assigned by the Marketing Department with proficiency in digital and remote tools
• Willingness to stay current on AI developments relevant to marketing and adapt practices accordingly

Marketing and Social Media Intern

• Build and manage a monthly content calendar across Instagram, TikTok, Facebook, YouTube Shorts, Google Business Profile, Nextdoor, and LinkedIn
• Align content with seasons, local events, and promotions
• Maintain consistent posting cadence across platforms
• Shoot, edit, and produce short-form videos, reels, before/after content, and photos
• Write compelling captions and ad copy that convert
• Design graphics using Canva Pro, Adobe Express, or similar tools
• Respond to comments, DMs, and reviews promptly and on-brand
• Engage with local Boston communities, creators, and businesses
• Track and report weekly performance and monthly strategy insights
• Monitor growth, engagement, reach, video views, and leads
• Use data to optimize and pivot content strategies
• Develop and maintain a consistent brand voice: approachable, hardworking, and Boston-proud
• Ensure all content and interactions reflect the brand

• Create short-form video content for TikTok, Instagram Reels, and other social platforms
• Translate written creative briefs or campaign concepts into engaging, platform-ready video content
• Capture multiple pieces of content per shoot or location visit to maximize efficiency
• Concept and pitch new content ideas, trends, and formats relevant to our brands
• Capture on-site content at brewery locations, events, and beer launches
• Film lifestyle moments, behind-the-scenes content, and product features
• Edit short-form videos using tools such as CapCut, TikTok, or similar platforms
• Stay on top of trends, sounds, and formats, and apply them in a brand-relevant way
• Collaborate with the marketing and content team on larger shoots and campaigns
• Help maintain a consistent flow of engaging, on-brand social content
• Own assigned content projects from execution to delivery
• Proactively identify content opportunities while on-site at taprooms, events, or beer gardens
• Support additional marketing projects as needed

Part-time Social Media Content Creator

• Define and articulate PTC’s brand philosophy, positioning, and identity
• Develop a multi-year brand repositioning and activation roadmap
• Coordinate with other marketing leaders to establish a comprehensive messaging hierarchy
• Develop and implement measurement frameworks to track brand awareness and impact
• Oversee creative development for brand initiatives
• Elevate organic social media as a key pillar of PTC’s communications strategy
• Define channel and account strategy for social media platforms
• Build a forward-looking social-first content strategy and editorial calendar
• Establish comprehensive measurement program for social media impact
• Manage and mentor the brand and social team

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Freelance Social Media Marketer – Book Launch Campaign

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