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Social Media Engagement Specialist
143 Studios, LLCSocial Media Engagement Specialist engaging the audience across multiple social media platforms for 143 Studios. Supporting high-volume social interactions and audience insights with brand safety.
About the role
Key responsibilities & impact- You will execute high-volume audience engagement across priority social platforms including: Instagram, Facebook, YouTube, TikTok, LinkedIn, Threads
- Respond to comments, questions, audience stories, and inbound social messages in a way that is warm, clear, accurate and aligned with the Mel Robbins brand voice and guidelines
- Support daily engagement across priority brand, content, campaign and community moments
- Identify when to respond, when to hold, and when to escalate comments or messages for additional review
- Support surge engagement during major brand moments including campaigns, launches, podcast spikes, book moments, press cycles, tours, and viral content
- Guide audience members toward relevant content, resources, newsletters, podcast episodes, free trainings, community moments and other brand touchpoints
- Apply tags consistently across social engagement activity
- Track audience themes, sentiment, questions, feedback, testimonials, inbound trends, confusion points, and friction points
- Help identify gaps or inconsistencies in tagging and share observations with the Community team
- Identify recurring themes, emotional patterns, audience questions, moments of confusion, and emerging issues
- Help translate daily social engagement into practical audience intelligence for the Community team and cross-functional teams
- Participate in scheduled weekend rotations as needed
- Support expanded coverage during high-volume moments, including new releases, launches, book campaigns, podcast spikes, press moments, tours, viral moments and major announcements
Requirements
What you’ll need- 2-4 years of experience community management, social engagement, social care, audience engagement, customer experience, social media or related role
- Hands-on experience using Sprinklr or a comparable enterprise social CRM, social listening, social care, community management or customer support platform is required
- Experience supporting high-volume social engagement across multiple platforms
- Strong understanding of Instagram, TikTok, YouTube, Facebook, LinkedIn, and Threads
- Clear, warm writing skills that can adapt to brand tone and platform context
- Strong judgment around sensitive topics, reputational issues, escalation needs and fast-moving audience conversations
- Excellent organization skills and attention to detail, especially with tagging, labeling, routing and workflow accuracy
- Comfort with repetitive daily tasks and the discipline to them well
- Strong emotional intelligence and the ability to stay calm with sensitive or emotionally charged messages
- Ability to identify patterns, themes, audience needs and emerging issues from daily engagement
- Bachelor's degree required
- Must be Boston-based for hybrid role.
Benefits
Comp & perks- Mission-Driven Work That Matters
- Fun and Energizing Hybrid Culture
- Growth-Oriented Environment
- Exciting Team Activities
- 401(k) Available
- Health & Welfare Benefits
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Audience EngagementSocial Media ManagementContent StrategySocial ListeningCustomer Experience
Soft Skills
Clear Writing SkillsStrong JudgmentAttention to DetailCalm Under PressureOrganizational Skills
Certifications
Bachelor's Degree