SEO Marketing

• Lead SEO and GEO strategy for key clients, combining technical expertise with creative and analytical thinking.
• Audit and optimize websites for search visibility, crawlability, and AI discoverability — including structured data, schema markup, and content frameworks.
• Guide content teams on how to produce authoritative, AI-friendly content that ranks well and is surfaced or cited by generative models.
• Contribute to and review content development, ensuring it reflects strategic keyword intent while maintaining brand voice, clarity, and editorial quality across markets.
• Build and maintain data-driven dashboards that visualize organic and AI-based visibility metrics.
• Collaborate with Paid Media, Content, and Development teams to deliver integrated, insight-driven strategies.
• Educate clients and internal teams about GEO principles, best practices, and the shifting dynamics of AI-powered search.
• Research new tools and platforms shaping the future of SEO, GEO, and digital analytics — and bring that innovation to our clients.
• Support company leadership in refining and expanding our organic marketing offerings as the landscape evolves.

Senior SEO, AI Search Strategist

• Lead organic visibility strategy across digital properties
• Define and execute a portfolio-wide discovery strategy
• Manage and grow a team of SEO and discovery professionals
• Partner with senior leadership to align discovery strategy with business objectives
• Lead optimization of website content, on-page elements, internal linking, and technical SEO
• Build the capability to track and grow citations across generative engines
• Define how Paramount properties present themselves to autonomous agents
• Build a discovery measurement framework
• Evaluate, select, and operate the SEO and AI-visibility tool stack
• Track AI search trends, algorithm updates, and competitive moves

VP, SEO, AI Discovery

• Lead a small team of SEOs to provide exceptional SEO services for assigned clients, under the supervision of the Supervisor
• Inform and collaborate with Supervisor on team deliverables and performance metrics
• Assign tasks/responsibilities to team members
• Proactively monitor organic KPIs, perform analysis and deep dives of KPIs/issues, and translate findings into actionable SEO strategies and reporting
• Create monthly reporting for clients that explain the strategy, reasoning, and impact
• Communicate directly with clients; serve as a point of escalation for clients
• Mentor other SEOs to help improve their skill and knowledge
• Work with clients to understand their needs and goals, and create SEO strategies to support them
• Assist with other SEO task work as needed

SEO Specialist – III

• Manage and execute the overall SEO roadmap aligned with business growth objectives.
• Identify opportunities to increase organic traffic, search rankings, and conversions.
• Develop and implement both short- and long-term SEO initiatives across multiple digital assets.
• Monitor search engine algorithm updates, industry trends, and competitor activity to maintain a competitive advantage.
• Conduct comprehensive technical SEO audits and prioritise improvements.
• Work closely with developers to resolve crawlability, indexing, Core Web Vitals, site speed, and structured data issues.
• Improve site architecture, URL structures, canonicalisation, redirects, and XML sitemap management.
• Perform in-depth keyword research to identify high-value search opportunities.
• Create SEO-focused content briefs for writers and content teams.
• Optimise existing content and landing pages to improve rankings, engagement, and conversions.
• Support backlink acquisition and digital authority-building initiatives.
• Monitor SEO performance using Google Search Console, Google Analytics 4 (GA4), Ahrefs, Semrush, and Screaming Frog.
• Produce regular SEO performance reports with actionable insights and recommendations.
• Clearly communicate SEO progress and business impact to key stakeholders.

SEO Manager

• Own and execute SEO strategy across website and content channels, directly impacting high-intent traffic and MQL targets
• Drive and manage large-scale content production (2K+ pages/month target) using AI-powered workflows, with a focus on high-intent audiences — ECE directors, franchise operators, and childcare providers
• Build and optimize content hubs targeting high-value search categories (e.g., state compliance, childcare management, billing & payments)
• Monitor and adapt to major algorithm changes (Google core updates, AI search shifts from ChatGPT/Gemini) and recalibrate strategy and targets accordingly
• Independently lead cross-functional planning sessions with content, product, and analytics teams to align on traffic and conversion goals
• Identify, scope, and champion new SEO/AEO opportunities — from keyword strategy and technical SEO to AI citation optimization — and drive from concept to launch
• Build and present clear performance reporting and strategic recommendations to senior stakeholders
• Coach and share best practices with internal team members on SEO functional skills

SEO Lead

• Analyze, identify, and manage SEO programs and organic search opportunities
• Develop and deliver clear SEO KPIs and attain improved SERP rankings and traffic growth
• Create and implement specific page-level and site-wide SEO recommendations
• Execute strategic SEO activities across keyword research, link-building, page indexing, crawling and site structure
• Create detailed and routine analysis and reporting of SEO KPIs
• Routinely perform technical site analysis and compile audits and best practices

SEO Analyst

• Oversee and manage one or more affiliate websites, ensuring their growth and performance
• Develop and execute strategic SEO and content initiatives to drive traffic and conversions
• Manage a team of in-house staff and freelancers, overseeing task allocation and quality control
• Optimize site usability, content strategy, and overall user experience
• Conduct market and competitor analysis to identify trends and opportunities
• Monitor performance metrics, prepare reports, and adjust strategies accordingly
• Develop and manage project budgets, timelines, and resources efficiently
• Ensure alignment with editorial standards, SEO best practices, and monetization strategies
• Identify and implement new growth opportunities, including additional traffic sources and conversion optimization techniques

SEO-Driven Product Owner

• Write SEO-optimized web pages: homepages, service pages, and location/service-area pages
• Write both short-form and long-form content — concise, conversion-focused pages (homepages, service pages, meta) and in-depth long-form pieces (blog posts, guides, pillar articles)
• Turn a content brief (target keyword, audience, key points) into copy that reads naturally and ranks
• Structure content with proper heading hierarchy (one H1, logical H2/H3s) and on-page SEO fundamentals
• Adapt your voice to each client and industry — plain-spoken and trustworthy for a contractor, warm and reassuring for a dental practice, credible and precise for a law firm
• Help develop content strategy — map topic clusters, plan editorial/blog calendars, and run content-gap analysis to decide what each client should publish and in what order
• Recommend what to create and why — tie content to search intent, the customer journey, and the client's business goals
• Interview clients to gather source material — we start each client with a questionnaire, then interview them to go deeper; you'll help lead those conversations to pull out their expertise, story, and authentic voice, and turn it into content
• Research an unfamiliar industry quickly and write about it with authority and accuracy
• Write locally-relevant content (neighborhoods, regional specifics) without thin, templated "doorway" pages
• Draft meta titles, meta descriptions, and FAQ sections built for featured snippets / AI search
• Revise based on feedback and hit deadlines consistently

SEO Content Writer, Strategist

• SEO & AEO Guru focusing on driving organic traffic and optimizing for search engines
• Collaborate with team members to ensure comprehensive SEO strategies are implemented
• Regularly monitor and report on organic performance based on defined KPIs
• Develop and execute site migrations ensuring zero traffic loss
• Build and optimize automated SEO workflows for sustained traffic growth
• Engage in continuous learning to adapt to the evolving landscape of SEO and AEO strategies

SEO, AEO Guru

• Provide exceptional content for dental and medical SEO clients
• Collaborate with SEO Analysts and Website Onboarding to execute content strategies
• Write and improve website copy including homepage content, procedural pages, and doctor bios
• Execute on content strategies developed by SEO Analysts
• Conduct research and competitive analysis to ensure content is accurate and high-quality
• Thoroughly proofread and self-edit all work before submission
• Apply SEO best practices to all content
• Track all projects and workflows in JIRA and HubSpot
• Communicate proactively with supervisor and stakeholders

SEO Content Writer – Seasonal

• Execute SEO strategy for multiple simultaneous website migrations across a portfolio of university partner sites
• Define and operationalize scalable migration frameworks, playbooks, and governance models
• Own and deliver key migration artifacts including site maps, URL and redirect mapping, redirect logic and QA validation processes
• Identify and mitigate SEO risks pre-, during-, and post-migration
• Provide strategic recommendations for information architecture
• Conduct comprehensive content audits
• Drive on-page optimization strategies across migrated and existing content
• Partner with Engineering, MarTech, and Front-End teams to ensure the new platform supports SEO best practices
• Analyze organic performance trends pre/post-migrations and communicate insights to leadership
• Serve as the SEO subject matter expert across migration initiatives.

Search Engine Optimization Manager

• Lead Transfr’s SEO and AEO strategy, helping workforce and education leaders discover Transfr when they are searching for solutions.
• Build and execute an organic content strategy that turns audience questions, search insights, and business priorities into high-performing onsite and offsite content.
• Own the day-to-day health and accuracy of transfrinc.com, making content updates in Webflow and ensuring the site reflects current messaging, products, campaigns, and priorities.
• Improve website performance by optimizing page content, metadata, internal linking, content structure, calls to action, and conversion paths.
• Identify technical SEO opportunities to improve crawlability, indexation, redirects, page speed, schema, broken links, and site health.
• Manage Transfr’s social media agency and coordinate with Webflow design agency, freelancers, or other external partners to move projects forward.

SEO & Organic Growth Manager

• Own SEO/AEO strategy and execution in-house
• Scale content production using modern AI tooling
• Stay ahead of search and answer-engine trends and adapt quickly
• Drive measurable organic growth

SEO Content Specialist

• Provides strategic & operational leadership for QSEO digital portfolios and digital capital projects
• Drives governance, prioritization, and lifecycle tracking across initiatives
• Partners with business process owners and digital product owners to enable transformation and operational excellence
• Accountable for Digital project intake, endorsement, deployment planning, communication, value tracking
• Facilitates QSEO digital program in partnership with the respective GPO and Digital creation center lead
• Coordinates annual Digital budget planning and endorsement
• Implements and maintains QSEO digital portfolio management framework
• Aligns business process owners and digital product owners to portfolio priorities and execution plans
• Develops, communicates and monitors Digital deployment plans
• Implements holistic program and portfolio management tooling with PGS process alignment
• Leverages AI to expedite the portfolio management process
• Supports development of QSEO Digital assessments and business case development
• Ensures adherence to scope, schedule, and quality standards across all initiatives
• Facilitates governance forums for intake triage, investment decisions and prioritization
• Monitors portfolio health, risks, and performance metrics to optimize resource allocation
• Defines and communicates RACI and decision-making improvements

Digital Portfolio Lead

• Develop and implement SEO strategies for product websites, satellite sites, and PBN networks.
• Conduct market and SERP analysis to identify growth opportunities, define launch priorities, and drive projects toward measurable business results.
• Monitor rankings, algorithm updates, technical performance, and project risks, and adjust strategies accordingly.
• Conduct in-depth technical SEO audits of large-scale and SPA-based websites and prepare clear technical specifications for developers.
• Develop content strategies and provide actionable recommendations to the content team.
• Build internal and external linking strategies and create anchor plans for SEO projects.
• Define and track SEO KPIs, analyze performance, and translate results into actionable recommendations.
• Use tools such as SE Ranking, Ahrefs, Semrush, and Similarweb to evaluate performance and support strategic decision-making.
• Collaborate closely with Product, Development, Content, and other teams to ensure end-to-end implementation of SEO initiatives.

Senior SEO Specialist

• Conduct a thorough audit of our site, identify the root causes of our traffic decline, and build a fully prioritized task list in Asana within the first 30 days
• Get the team immediately engaged in executing the highest-priority tasks — success in month one is both a complete priority list and a team actively working through it
• Manage task assignments for our Dev, Junior SEO, and Content freelancers via Asana — writing clear, well-defined tickets and following up to keep work moving
• Join two calls per month with our CEO, which require advance reporting and completion of a meeting document
• Join two calls per month with the SEO team to coordinate and align priorities
• Check in frequently with team members via Microsoft Teams to unblock assignments and push projects forward — this role requires consistent, proactive communication, not reactive availability
• Review finished work before it is deployed to the live site
• Participate in occasional ad hoc calls as needed
• Submit a monthly invoice listing each task completed, the date it was performed, and the time committed

SEO Strategist – Consultant

• Lead Jerry's content quality and output
• Own traffic and AI-citation targets that impact growth
• Design and operate the content production system
• Set and enforce editorial standards

Organic Growth Lead, SEO, AEO Content

• Own Jerry's editorial engine across jerry.ai and external platforms
• Design and run the brief → AI draft → human edit → QA → publish workflow
• Build pages and clusters that rank on Google
• Set and enforce Jerry's voice and style guide across writers, freelancers, and AI output

Editor-in-Chief, SEO, AEO Content

• Own product-level SEO and AI Search strategies, using performance data, competitor deep dives, and audience insights to prioritize opportunities, close coverage gaps, and improve content effectiveness over time — ultimately driving qualified traffic that converts into Mercury account applications and revenue.
• Partner cross-functionally with Social, Product, Product Marketing, Engineering, and Community teams to turn SEO and AEO opportunities into shipped work across channels — including blog content, YouTube scripts, social, and community surfaces
• Own the technical SEO/AEO roadmap for Mercury.com, working closely with Engineering to improve page speed, rendering, and site architecture and experiment with new delivery techniques to make the site accessible and fast for both humans and bots
• Build repeatable systems, AI workflows, and guidelines that increase the consistency, efficiency, and impact of Mercury’s SEO and AEO efforts
• Drive SEO-driven evergreen content optimizations, working with content partners to improve performance while preserving writing quality, usefulness, and brand standards
• Identify and scope high-value tools, templates, calculators, downloadable PDFs, and other multi-format assets that make Mercury content more useful, shareable, linkable, and cite-worthy
• Relentlessly test new plays for improving traditional and AI search traffic and visibility — from new page types to edge caching for bots — scaling what works, stopping what doesn't, and feeding learnings back into team-wide strategy

Organic Search Marketer – SEO, AEO

• Take responsibility and ownership of the Houzz SEO and AEO strategy across all geos (14 sites total)
• Implement a white hat AEO/GEO strategy involving content marketing, reputation management, digital PR, and PMM
• Manage an offsite SEO strategy that positions Houzz as a best in class SaaS product, partnering closely with the global PR team
• Act as the SEO product manager and implement customer facing changes on both the B2B and Consumer verticals; own all steps of your projects
• Manage SEO engineering sprints, and partner with other Product Managers to lead SEO/AEO driven initiatives on other pagetypes
• Identify areas of SEO opportunity in site structure, on-page optimization, and keyword tracking
• Conduct keyword research and competitor research
• Monitor and report on rankings, traffic, and conversion performance and communicate proactively with leadership
• Write copy or edit existing copy to improve SEO/AEO performance
• Continually expand your knowledge of SEO/AEO and mentor the team

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