SEO Marketing

• Oversee, advise, or assist in management of key accounts by building client relationships and managing project delivery as needed to ensure client retention and/or expansion.
• Support business development team on RFP’s, provide strategy PowerPoint presentations, and written proposals as needed.
• Support Account Directors and Strategists on upsells, program expansions, account cross-sells, or addendums for existing clients.
• Provide guidance through strategic and tactical input to team members for successful execution of SEO program or projects.
• Analyze performance data and help develop key insights for quarterly and annual business reviews for key accounts.
• Work closely with Account Directors and Strategists for SEO strategy alignment with client goals.
• Work closely with our Director of AEO/GEO to implement AI search (Answer Engine and Generative Engine Optimization) recommendations alongside SEO strategy; while this role's primary focus is SEO, you will partner closely with our AI search practice to deliver well-rounded organic results for clients.
• Work closely with Business Development and Sales in developing SEO program or project plans and scope definitions.
• Support execution of strategies as needed for SEO clients.
• Review proposals and SOWs to ensure technology fees and resource hours are accurately scoped before Channel Director(s) approval and delivery to clients.
• Ensure accurate account resource time tracking across the organic services Channel; review tracked resource hours to ensure that execution time is within the expected ranges and recommend scope updates as needed.
• Directly manage 2+ SEO strategists of varying levels (associate-senior) and oversee the respective teams reporting to those strategists.
• Work with team members to develop basic, intermediate, and advanced SEO knowledge with the goal of advancing staff 1-2 levels within 2 years; inspire a love of SEO and digital marketing in all SEO team members.
• Develop and curate training curriculum and materials in partnership with other Associate Directors and Channel Director(s) to support organic services and education of SEO team members of all levels in all areas of SEO.
• Ensure existing organic training curriculum and materials are examined semi-annually and updated as needed, in partnership with Channel Director(s).

Associate SEO Director

• Independently initiates and leads complex SEO, GEO, and AISO programs
• Directs SEO, GEO, and AISO strategies aligned to business objectives
• Provides expert guidance and consultation
• Acts as a trusted advisor to stakeholders
• Proactively communicates insights, recommendations, risks, and outcomes
• Influences decisions across stakeholder groups
• Anticipates and mitigates risks proactively
• Uses advanced data and insights to shape strategy
• Leads innovation and continuous improvement
• Participates in special projects and performs other duties as assigned

Search Engine SEO, Generative Engine Optimization Specialist

• Deliver successful Reddit marketing programs (including SEO + AEO strategies) that meet client goals and KPIs through data-driven strategies and strong execution
• Help write the playbook for how we deliver increased visibility on AI platforms like ChatGPT, how we create content on Reddit that influences and engages audiences without coming across as promotion, and how to best leverage website content and authority to impact a brand’s overall visibility on the internet across both Google (SEO) and AI platforms (AEO)
• Provide detailed reporting and analysis of campaign performance using web analytics tools, spreadsheets and data integrations

SEO/AEO Manager

• Own Flodesk's web content inventory across flodesk.com, /blog, and /tips.
• Evolve how Flodesk content is structured for AI discoverability.
• Write content that's worth reading: deep, accurate, useful.
• Ship changes on our sites and maintain technical SEO hygiene (structured data, canonicals, site speed, crawlability).
• Track AI search visibility (share of voice, citations, sentiment) alongside traditional SEO metrics.
• Expand beyond flodesk.com into Reddit, Youtube and other content platforms as the on-site foundation matures.

Growth Operator, SEO, AEO

• Develop and execute multi-company SEO and search visibility strategies aligned to revenue, traffic, and share-of-voice goals.
• Manage internal and external resources, including contractors, and cross-functional partners, to deliver against SEO and search visibility initiatives.
• Identify gaps in keyword coverage, rankings, and indexed content, and build roadmaps to expand organic search presence.
• Optimize content and site structure to improve visibility across Google, Bing, AI search engines, and emerging generative platforms.
• Partner with eCommerce and development teams to improve site architecture, crawlability, indexation, and technical SEO health.
• Build and manage content optimization plans for category pages, product pages, technical content, blogs, whitepapers and high-intent landing pages.
• Identify opportunities for calculators, guides, FAQs, and other high-value content that drives organic traffic and conversions.
• Monitor performance using Google Search Console, analytics platforms, and SEO tools to track traffic, rankings, and revenue impact.
• Analyze search data to identify growth opportunities and provide clear reporting to marketing and business unit leadership.
• Establish and maintain SEO governance across brands, including taxonomy, internal linking, schema, and content standards.
• Optimize content for AI-driven search experiences, including answer engines and generative search results.
• Stay current on search engine algorithm updates, AI search trends, and industry best practices.
• Support the development of a centralized SEO / Search Visibility Center of Excellence across Infinite Electronics.

• Develop and execute comprehensive SEO strategies to improve organic visibility and search rankings
• Conduct advanced keyword research, competitor analysis, and search intent analysis
• Perform technical SEO audits and implement recommendations
• Optimize website architecture, internal linking, metadata, content, and user experience
• Monitor and improve Core Web Vitals, crawlability, indexation, and site performance
• Develop and manage ethical link-building and authority-building initiatives
• Collaborate with content creators, developers, and marketing team members
• Track, analyze, and report on SEO performance using industry-leading tools
• Stay current with search engine algorithm updates, industry trends, and emerging SEO opportunities
• Identify and prioritize opportunities that drive qualified traffic, leads, and revenue growth
• Manage and optimize SEO efforts across multiple client websites

SEO Specialist – Expert Level

• Write gold-standard, hand-crafted content: flagship blogs, guides, and landing pages that demand deep research, original thinking, and editorial craft, aligned with search intent, customer strategy, and our highest quality standards
• Edit and elevate AI-generated content from our AI-assisted workflows to publication quality, and help teammates and freelancers do the same through clear feedback and example
• Partner with our AI implementation team to shape and improve AI content workflows, contributing editorial input, feedback, and real-world testing (you don't need to build the systems, but you help make them better)
• Contribute to AEO work —including prompt tracking, citation monitoring, and AEO audits—to improve how customer content surfaces and gets cited across AI-powered search
• Diagnose content performance gaps using technical SEO analysis, competitive research, and content quality assessments, and recommend clear, prioritized improvements
• Refresh and optimize existing content to improve rankings, engagement, and visibility across both traditional search and AI-powered discovery tools
• Stay current on how AI search tools (Perplexity, ChatGPT, Gemini, AI Overviews) surface and cite content, and factor this into content recommendations
• Own content execution for 3–4 customer accounts, managing quality, calendars, and deadlines with increasing independence
• Occasionally manage freelance writers on your accounts, providing clear briefs, feedback, and quality oversight
• Lead monthly performance reports for your customers, communicating results, insights, and strategic recommendations
• Join customer calls and build trusted relationships through clear communication and demonstrated expertise
• Collaborate with design on visuals and graphics that support your content deliverables
• Contribute to team knowledge-sharing and internal initiatives, including process improvements

Senior Content Marketer, SEO

• Identify link-building opportunities through competitor analysis, broken link research, and content gap analysis
• Conduct outbound outreach to bloggers, journalists, and webmasters via email
• Write personalized outreach pitches that earn links — not templates that get ignored
• Manage an outreach pipeline and track reply rates, placements, and link status
• Coordinate with the content team to create linkable assets (guides, data, tools)
• Monitor acquired backlinks for quality and report on DA gains over time
• Follow white-hat link-building practices — no spammy tactics

SEO Link Builder

• Manage the customer relationship, including onboarding of new customers
• Keep customers updated on test planning and results
• Come up with SEO test hypotheses, and work with customers to prioritise them
• Use the SearchPilot testing platform to implement changes to customers’ websites and set up tests
• Monitor and analyse split test outcomes
• Communicate the results of tests via regular customer meetings and written reports
• Build your personal brand by sharing insights from split testing

SEO Testing Analyst

• Support the closeout process for assigned programs
• Collaborate closely with Contract Managers
• Ensure compliance with company policies, legal requirements, and customer expectations
• Review, document, and track contracts for accurate closeout
• Coordinate completion of outstanding closeout tasks with assignees
• Analyze and resolve obstacles in contract closeout activities
• Provide guidance and training for contracts and internal stakeholders

Contracts Administrator – II, Closeout

• Developing strategy (onsite, offsite, content, technical, & answer engine optimization)
• Developing and owning your client's Answer Engine Optimization (AEO/GEO/LLMO) strategy — positioning client content to be discovered, trusted, and cited by AI answer engines such as ChatGPT, Perplexity, Google AI Overviews, Gemini, and Claude
• Responsible for SEO and AEO audits of all types (technical, content, keyword, schema/structured data, entity, etc.)
• In-depth understanding of technical SEO, including site speed optimization, hosting ramifications, HTML optimization, image optimization, minification, etc.
• In-depth understanding of onsite SEO, including internal linking, page structure, URL structure, etc.
• In-depth understanding of off-site SEO, including external linking, etc.
• Structuring content for AI extraction, answer-first formatting, semantic/atomic chunking, Q&A headings, FAQ blocks, and concise machine-readable copy
• Implementing structured data (Schema.org) such as FAQPage and other markup that supports retrieval and citation in AI answers
• Entity-based optimization — building semantic relevance and consistent entity signals so AI systems can reconcile and trust the brand
• Monitoring AI visibility — tracking brand citations, mentions, and share of answers across major answer engines, and iterating on content that underperforms
• Good working knowledge of WordPress and SEO/AEO tools such as Semrush, Ahrefs, Google Analytics (GA4), Google Search Console, KWFinder, Screaming Frog, and AI citation-tracking platforms (e.g., Profound or similar)
• Represent Bullseye as an SEO and AEO expert by demonstrating knowledge, strategies, and tactics during client meetings
• Provides analysis on monthly and quarterly reporting for SEO clients, including AI visibility and citation metrics
• Train co-workers on SEO and AEO (onsite, offsite, content, technical, & answer engine optimization)
• Presents SEO and AEO strategies directly to clients, translating complex search concepts into clear recommendations.

SEO Specialist

• Lead the subcontract closeout of specific projects by working closely with Program Managers, Project Controllers, Accounts Payable, Subcontract Administrators, Buyers and external Suppliers to closeout expired subcontracts and purchase orders
• Prepare subcontractor closeout packages, negotiate final close amounts with subcontractors, issues and tracks de-obligation modifications in Costpoint and CLM
• Ensure Closeout files are compliant with the proper documentation

Subcontracts Closeout Specialist – Procurement Analyst 2

• Own and evolve Muck Rack’s organic growth strategy, including SEO, GEO and website performance
• Lead SEO & GEO including on-page optimization, technical SEO, site architecture and generative engine optimization
• Partner closely with our content team to develop and scale high impact, search driven content
• Identify and execute programmatic and highly scalable SEO and GEO opportunities to accelerate our growth
• Own website strategy for muckrack.com, including information architecture, user journeys across the funnel, and landing pages
• Establish a robust experimentation roadmap across SEO and web, balancing quick wins with long-term bets
• Drive conversion rate optimization (CRO) through experimentation, AB testing and continuous iteration
• Collaborate with Product, Engineering and Design to improve site performance and UX
• Define and track key growth metrics (traffic, rankings, conversion rate, pipeline, revenue contribution, etc)
• Build and lead a high-performing team over time as the function scales

Director of Growth – SEO, Web

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SEO Analyst

• Translating client objectives into effective organic and AI search marketing strategies
• Conducting comprehensive, prioritized site audits and proactively identifying content and technical SEO opportunities that drive relevant organic visibility and traffic at scale
• Documenting recommended solutions in a concise and compelling manner, working with development teams to advise on implementation
• Developing realistic business cases to convince clients to prioritize and implement SEO initiatives
• Deriving strategic search query and prompt evaluations to drive successful initiatives based on attainable organic and AI search opportunities
• Monitoring and analyzing site performance using a range of SEO, AI, and site analytics tools
• Interpreting and explaining data discoveries as they relate to organic and AI search, specific initiatives, and client KPIs
• Developing and effectively communicating SEO and AI search strategies, deliverables, and results
• Performing competitive analyses to identify organic search opportunities
• Identifying opportunities to improve organic conversion rates
• Supervising QA of SEO implementations
• Acting as primary client contact, providing education for clients around organic search strategies, tactics, deliverables, and performance
• Leading (and inspiring) a team of 1-3 members in the execution of client SEO and AI search programs
• Staying up to date on current search industry trends and technologies, and proactively communicating these trends to clients and the broader Amsive team

SEO Manager

• Own content research and mapping across the site, prioritizing searches by intent, difficulty, and business value for both consumer and merchant audiences
• Execute on-page optimizations across landing pages, blog content, and product pages, including title tags, meta descriptions, headers, internal linking, and content structure
• Perform ongoing technical SEO audits and work with the development team to prioritize and implement fixes covering crawlability, indexation, page speed, Core Web Vitals, schema markup, and site architecture
• Develop content briefs for the content team that translate keyword strategy into actionable page-level guidance, including target terms, search intent, recommended structure, and internal link targets
• Monitor organic performance in various monitoring tools, identifying ranking changes, traffic shifts, and content gaps that require action
• Support localized SEO execution across state, city, and merchant-specific pages, coordinating with development on dynamic page templates where applicable
• Coordinate with compliance on SEO-driven content to ensure all published material meets financial services advertising and regulatory standards before going live
• Track algorithm updates and assess their impact on site performance, communicating findings and recommended responses to the Director of Growth

• Experience supporting an acquisition office in the Contract and Procurement Series, 1102 is preferred.
• Expertise in closing firm-fixed, cost-reimbursement, time and material, labor hour, or any variant to include hybrid contracts is required.

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