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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive expertise in SEO and AEO strategy, with a strong focus on content marketing, digital PR, and performance analysis. Proven ability to lead teams and manage SEO initiatives across B2B and consumer verticals in a SaaS environment.
Highest-signal resume keywords
SEO Product ManagementTeam LeadershipB2B SaaS SEOKeyword ResearchSEO Best Practices
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
SEO StrategyAEO StrategyContent MarketingOn-Page OptimizationOff-Page OptimizationSEO Performance ForecastingAnalytical SkillsUser-Focused CopywritingKeyword TrackingCompetitor Research
Soft Skills
Strong CommunicationMentoring
Tools & Technologies
ExcelGoogle Sheets
Industry Keywords
Digital PRReputation ManagementSaaSAgile SettingC-Level Leadership
About the role
Key responsibilities & impact- Take responsibility and ownership of the Houzz SEO and AEO strategy across all geos (14 sites total)
- Implement a white hat AEO/GEO strategy involving content marketing, reputation management, digital PR, and PMM
- Manage an offsite SEO strategy that positions Houzz as a best in class SaaS product, partnering closely with the global PR team
- Act as the SEO product manager and implement customer facing changes on both the B2B and Consumer verticals; own all steps of your projects
- Manage SEO engineering sprints, and partner with other Product Managers to lead SEO/AEO driven initiatives on other pagetypes
- Identify areas of SEO opportunity in site structure, on-page optimization, and keyword tracking
- Conduct keyword research and competitor research
- Monitor and report on rankings, traffic, and conversion performance and communicate proactively with leadership
- Write copy or edit existing copy to improve SEO/AEO performance
- Continually expand your knowledge of SEO/AEO and mentor the team
Requirements
What you’ll need- At least 10 years of in house SEO experience, with 5+ years of team leadership experience
- At least 5 years of SEO Product Management experience working with engineers in an agile setting
- At least 5 years of SEO experience on a large multi million URL site
- At least 5 years of experience with B2B SaaS or Content Marketing SEO
- Experience creating SEO performance forecasts
- Deep experience with SEO best practices: you should know how to optimize a page and understand how to make a page rank well, including on and off page signals
- Experience working with C-Level leadership
- Ability to write/edit user-focused SEO copy & articles
- Strong analytical ability
- Proficiency in Excel/Google Sheets
Benefits
Comp & perks- Houzz is an Equal Employment Opportunity employer
- Diversity and inclusion programs
- Employee resource groups
