SEO Lead

brightwheel

SEO Lead at Brightwheel managing complex SEO strategies to drive high-intent traffic. Focused on AI-assisted content production and technical SEO for a fast-growing platform.

Posted 7/20/2026contractRemote • 🇺🇸 United StatesSenior💰 $98,000 - $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in SEO strategy, technical SEO, and content production workflows, with a proven ability to drive measurable organic traffic growth. Strong analytical skills and experience in cross-functional collaboration are essential for aligning on strategic goals and presenting insights to senior stakeholders.

Highest-signal resume keywords

SEO Strategy OwnershipTechnical SEO ExpertiseContent Production ManagementData Analysis with GA4Cross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEOTechnical SEOContent StrategyAEOData AnalysisKeyword StrategyAI Citation OptimizationContent Production WorkflowsPerformance ReportingAlgorithm Monitoring

Soft Skills

Analytical SkillsStrategic Recommendation StructuringIndependent WorkCoachingCollaboration

Tools & Technologies

GA4Search ConsoleSEMrushAhrefsCRM

Industry Keywords

B2B SaaSConsumer TechEducationChildcareSMB SaaSFranchise Business Models

About the role

Key responsibilities & impact

Own and execute SEO strategy across website and content channels, directly impacting high-intent traffic and MQL targets
Drive and manage large-scale content production (2K+ pages/month target) using AI-powered workflows, with a focus on high-intent audiences — ECE directors, franchise operators, and childcare providers
Build and optimize content hubs targeting high-value search categories (e.g., state compliance, childcare management, billing & payments)
Monitor and adapt to major algorithm changes (Google core updates, AI search shifts from ChatGPT/Gemini) and recalibrate strategy and targets accordingly
Independently lead cross-functional planning sessions with content, product, and analytics teams to align on traffic and conversion goals
Identify, scope, and champion new SEO/AEO opportunities — from keyword strategy and technical SEO to AI citation optimization — and drive from concept to launch
Build and present clear performance reporting and strategic recommendations to senior stakeholders
Coach and share best practices with internal team members on SEO functional skills

Requirements

What you’ll need

5–8+ years of SEO experience, ideally in B2B SaaS or a high-growth consumer tech environment
Proven track record managing complex, end-to-end SEO programs with measurable impact on organic traffic and pipeline
Deep expertise in technical SEO, content strategy, and AEO (AI search/LLM citation optimization)
Experience managing high-volume content production workflows, including AI-assisted content at scale
Strong analytical skills — comfortable pulling and synthesizing data from GA4, Search Console, SEMrush/Ahrefs, and CRM to drive decisions
Demonstrated ability to independently structure strategic recommendations and present to senior leadership with minimal direction
Strong cross-functional collaborator — viewed as a thought partner by growth, product, and content peers
Demonstrated ability to work independently in a remote environment
Experience in the education, childcare, or SMB SaaS space is a plus; familiarity with franchise or multi-location business models is a plus

Benefits

Comp & perks

Comprehensive medical, dental, and vision coverage
Generous paid parental leave
Flexible PTO so you can recharge when you need it
Local retirement or savings plans (e.g., 401(k) in the U.S.)